If there was no Love Island, how would BB18 have rated?
 

17 rated 1.6 million, but I think some viewers would have been turned off from the amount of RTV stars in 18, my guess would probably be 1.4 million.

Probably the same tbh like there was just no hype.

Also BB17s cast was literally all reality stars and z-listers apart from 2 people lol

It would have probably rated the same as 17. Also there were more Zlisters in 17 than 18

Would've rated the same as it did. No one cared and that's not LI's fault