Emma's Diary faces fine for selling new mums' data to Labour
 

A company that offers pregnant women and new parents health advice and gifts, faces a fine for illegally sharing more than a million people's personal data with the Labour Party.

The UK's data watchdog intends to issue the owner of the Emma's Diary service a £140,000 penalty.

It said Lifecycle Marketing had sold the data for use in the 2017 general election campaign without disclosing it might do so.

The firm disputes the findings.

It said it had not been given an opportunity to respond to the Information Commissioner's Office's complaints before the report was published

"As a result, details of the ICO's findings, including those being reported by the press, contain significant factual inaccuracies which we trust will be corrected," said a spokeswoman for Lifecycle Marketing.

She declined, however, to say what the errors were.

It is common for political parties to buy personal information to target their campaigns, but appropriate consent must have been obtained by the providers.

Labour has said that it will review its "approach to acquiring data from third parties" in light of the report.

https://www.bbc.co.uk/news/technology-44794635

------

Naughty, naughty labour