[DouglasS]

It's a different time in television... Less people watch TV. Things rate now FAR LESS than they did 12 or so years ago. In 2004 Coronation street could hit 16M viewers, now it hits half that with around 7M. Eastenders was averaging at 12M, now it averages at 6M. It is not comparable to compare television ratings 12 years ago. Love Island is doing just as well as BB did during the BB5-BB7 times, and its not even on one of the main 5 channels and so in a way its kind of doing better imo.

If Love Island hits 3Million that is the equivalent of the kind of ratings BB5-BB7 used to it in its time, and yes I do believe it is doing that and it does have the same hype.

And so to answer your question scarface, I think it already has reached the ratings level of BB5-BB7, it's just a different generation where so many people now watch through streaming, online, itv player, recorded versions etc that it is impossible for it to correlate to the 5-6M in actual viewing figures [as is shown by almost all channels and shows having decreased by almost half their viewers over the past 12 years].