I think its a gameplan. However, hes my fave, so clearly I don't think this because I'm letting dislike cloud my judgement
He has made such a fuss of making sure he went round each housemate seperately and made a big deal of the conversations, trying to make it coded (but ridiculous coded-ness) and that...along with the diary room thing early on where it was clear what he was on about but he was pretending he didn't want anyone to know, that I cannot see it as anything but a gameplan.
Tbh I am surprised this plan has not happened sooner on the show.
Still have no issue with gameplaying though. But yeah, I think this is 'fake'. Not fake as in he isn't gay, but fake as in planned out before he went in