Quote:
Originally Posted by LeatherTrumpet
Co-op responds to Xmas ad ennui by 'delaying' festive campaign and donating to good causes
The retailer is to launch its Christmas ads later than usual and donate savings to charity as research shows consumers are tiring of big-budget campaigns
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= the coop doesnt have the budget to make big ads anymore so will send a token amount to charity and hope no-one notices .... Like the other supermarkets havent done the research to decide if its cost effective or not
