[Brekkie]

I love the fact you've broken out of Elstree - it's what the show needs, and it's an option this place certainly allows to explore. Don't take Elstree's problems with you though - you say the crowd will be different, so I'll wait and see, but from the initial drawing it looks like you've still got the outdoor stage set up, which IMO is something that desperately needs to go. We're starting afresh so it's an opportunity to rethink evictions completely, and IMO that probably wouldn't mean an outdoor crowd.


I'm overlooking the obvious similarities with the Aussie ads and trying to look at them from a UK perspective - where I believe they really do the job. And I completely agree with the approach you're taking with the logo - I do think it's time the eye was ditched, but it's a great idea to keep it there in the background.