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Originally Posted by BGT-FAN!
Appalling, Thought it would be over 6 m
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Quote:
Originally Posted by Big Sexy
ROFL.
Salv's bizarre, lame duck defending of the ratings aside I agree with Daniel. It's highly dissapointing, whatever way you slice it. It should have , as the mother of all finals and with a heavy R.EYE.P campaign, gotten signifigantly higher ratings than the BB11 final.
It didn't. Which I was expecting. Because after a strong start and a few blips, UBB ultimately sunk back to bog standard ratings after awhile.
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It's not that bad, the R.Eye.P campaign was on the final 2 days, therefore only people who watch C4 during the day would have seen it plus the billboards gave no date.
The fact that it got over 4 million in 11pm slot is really great