[Stu]

I'm sure they brought some people in but it didn't make up for the amount of people who didn't bother with it. The attempt to bring in a younger audience with flashy editing and the likes of Childs and Jedward clearly did not work.

And that's what we will continue to see, sadly. And this was the traditionally higher rating celebrity version. Now we have about ten weeks of it with nobodies and still no live streaming. To save themselves the embarrassment I'd just go all out and make it an 11pm niche show full of booze, punishing tasks and a house full of Shabaz sorts.

I'm sure plenty of uberfans will disagree with me because they live and die by the ratings and get butthurt and paranoid at the idea that not everyone is watching their favourite show but I'd love it.