[Jack_]

I actually quite liked it. It's by no means a traditional C4-like BB advert that we're all great lovers of, miss and were hoping back this year, but then that isn't what I was expecting. I was expecting the worst and was just going to see what came about.

And the result wasn't all too bad. Granted I'd have preferred a return to the C4 style like I said, but I think it's obvious that isn't going to happen, probably ever. It's a big, big improvement on the last two ad campaigns they have run, especially that cloud-themed one with Brian, Jedward and Amy Childs...that was a cringe fest from start to finish. This actually seemed much bigger, slicker and more exciting than just a plain embarrassment.

Brian's line at the end did ruin it though, I was enjoying it until that point.