[Sam:)]

I think CBB5 did contribute to the downfall of the show, many began to view the show as cruel and consequently it became "chavvy" or "unpopular" to follow the show. I think the other contributing factor was BB8's disasterous launch and its all girl twist, which meant Gay Men and Women had not got anything to drool over, and straight men found the show to be to feminine considering the amount of women in the show.