[toronto_matt]

for the under 25 north american crowd, yes most def. the guy may be a loser but hes HUGEEE in america and hes current. not like half the dusty old bags in there atm. they need people like him to attract more younger 21st century viewers, lets be real. just look at twitter with all the buzz hes creating. great exposure for BB to the not so regular fans, will be interesting to see the translation to ratings over the first few days