[Tom4784]

My point of view here is similar to that of the Ched threat. I can understand both sides of the argument.

I like that Jamie Oliver is endorsing reformation as it's a concept that's often cast aside in today's world although it's vitally important, people who don't get given the chance to reform are doomed to repeat their mistakes.

From a marketing and PR perspective though, I wouldn't have gone anywhere near the candidate as the message will inevitably get lost within the flurry of tabloid headlines.