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Gatorade me, Bitch!
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Join Date: Jun 2005
Posts: 20,351
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Gatorade me, Bitch!
Join Date: Jun 2005
Posts: 20,351
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Shocking new government drink-drive advert ‘celebrates’ people dying in car crashes
Quote:
A new Drink Drive advert has been released showing emergency crews responding to a fatal car crash while singing the Kool And The Gang’s ‘1980 hit ‘Celebration’.
The Think! road safety campaign hopes the shocking juxtaposition of the cheery 1980s song and the car crash scene will help change attitudes.
The government-funded advert first shows a silver car upside down with a woman and man inside, then as firefighters crack open the window they sing along to the 1980s hit.
They continue singing along as doctors try unsuccessfully to resuscitate the man, and as police notify his family.
The final credit reads: ‘But that’s still 280 reasons not to celebrate’.
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Source
I think it's really good tbh.... it had a profound effect on me the first time I watched it. Not that I have ever, or would ever, drink and drive. But if it stops one person from doing it, then it's a success in my view.
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