[Jason.]

I think they should just launch it on Wednesday 1st June and make the series 65 days long and end it on Thursday 4th August, the day before the opening ceremony.

That way it's not too early for Emma as opposed to a May launch as her baby would've been due three weeks prior and it doesn't face the Olympics, so clashing isn't a problem

(plus 65 days isn't that short. I mean do we really want a longer BB given how it's been the past two years)