[Toy Soldier]

The reason the Tories currently appeal to certain more chavvy characters these days, I'm convinced, is simply because of their perceived popularity. Like a self fulfilling prophecy. There are many who, basically, just "like to win". Like to be able to say they are on, or are supporting, the "winning side" regardless of who or what that happens to be. So they will identify the group that they feel certain will win, and throw their support behind that group, just so that they can say "yyaaassss we won you lost we won!" at the end of it all.

I believe in football terms they call these people "glory hunters". People who suddenly declare their undying support for whichever team happens to be at the top of the league that year.