[Marc]

ITV is axing Daybreak, it has been reported.

The Mirror has revealed that the breakfast show is being dropped just two years after its £10 million launch.

Bosses apparently plan to return to the GMTV-style look that Daybreak was brought in to replace.

Lorraine Kelly is reportedly lined up to host the new show. Current hosts Kate Garraway and Dan Lobb may still be involved in the new format, which will likely focus on news for the first hour until 7am.

GMTV's Richard Arnold is also believed to be returning as a showbiz reporter.

ITV is said to fear that the programme is still associated with presenters Adrian Chiles and Christine Bleakley, who left the show at the end of last year.

A source told the newspaper: "If anything this shows that GMTV wasn't a failing formula after all and should never have been axed."

An insider added of the new show: "One working title is Lorraine but that's not popular with everyone and may not stay. There are plenty of other possibilities

"It wasn't the name that didn't work out, but the programme itself. All the focus is on getting the show right this time."

ITV admitted in March 2011 that Daybreak had not performed as well as hoped following the launch of the series.

After moving on from the show, Chiles said that he accepted "a lot of blame" for its failure, admitting he was "dead wrong" for it.

Hmmm

[Kazanne]

This format is so old,Lorraine Kelly gets on my nerves she is such a hypocrite and giggles like a schoolkid,why do they keep wheeling her out,if they are going for a new look at least get some decent presenters,but as long as they dont bring back Fiona Phillips and Eamon Holmes,they might just hold on to it.

[Pyramid*]

They can't axe Daybreak. We need our vitamin D.

[Sam:)]

I like Daybreak
I hope the next show stays in the current studio, the view is brilliant

[arista]

Originally Posted by Marc

[/center]

Hmmm

http://www.thisisbigbrother.com/foru...21#post5105521


I posted it yesterday
and its not until Sept.
And they may keep it

From the mirror paper

[MTVN]

Bring back Ben and Fiona

[Marc]

Originally Posted by arista

http://www.thisisbigbrother.com/foru...21#post5105521


I posted it yesterday
and its not until Sept.
And they may keep it

From the mirror paper

Didn't make a thread about it though did ya

[Saph]

GMTV was so much better, it made you feel happy Daybreak makes me cold

[Marsh.]

It's basically the same show with a tweaked format and maybe some new presenters. Hardly worth bothering to rebrand it. Daybreak was always just a rehash of GMTV for me anyway. A load of celeb/TV gossip with a little bit of actual news thrown in. Hardly worth the money to change it.

I read somewhere it was changing to "Lorraine" which made me laugh. She's barely ever there. Everytime I switch it on there's someone 'filling in'.

[arista]

Originally Posted by 08marsh

It's basically the same show with a tweaked format and maybe some new presenters. Hardly worth bothering to rebrand it. Daybreak was always just a rehash of GMTV for me anyway. A load of celeb/TV gossip with a little bit of actual news thrown in. Hardly worth the money to change it.

I read somewhere it was changing to "Lorraine" which made me laugh. She's barely ever there. Everytime I switch it on there's someone 'filling in'.

Of Course if that happens
she then goes Full time 6 - 8:30AM.


But this paper is guess work
as nothing changes until sept
and they may keep the name , anyway.


Its a pain this is a Saturday paper
as in the Week they talk of the Front Pages
and that would be funny.

[arista]

Originally Posted by Marc

Didn't make a thread about it though did ya

No as Chewy made one.


This is Only a Mirror paper view
it's not official.


And Daybreak may stay
also in the mirror

[Kazanne]

Originally Posted by MTVN

Bring back Ben and Fiona

NOT Fiona PLEASE,LOL she drives me nuts

[bbfan1991]

Daybreak was such a big flop, so not surprised, they should never have got rid of GMTV.

[arista]

Originally Posted by kazanne

NOT Fiona PLEASE,LOL she drives me nuts

No she has moved on
and not wanting HD

[arista]

Its still better than BBC1HD in Salford
which is in a smaller poky studio.
And 2 of the staff left
as they refused to move up North.

[MTVN]

Originally Posted by arista

Its still better than BBC1HD in Salford
which is in a smaller poky studio.
And 2 of the staff left
as they refused to move up North.

Yes but they have Susanna Reid

[Scarlett.]

Bring back this


I've just read the rebrand is to tie into the rebranding of the ITV network

[Ninastar]

Good, it's so dull
I miss GMTV

[arista]

Originally Posted by MTVN

Yes but they have Susanna Reid

Yes the Tit Woman
from the Papers

[arista]

Originally Posted by Ninastar

Good, it's so dull
I miss GMTV

Thats Gone
just like BBC1 London is.


Daybreak
is not changing until Sept
and it may even keep that name.
So it just a matter of getting Lorraine
on the Longer AM Shift.


I want them to talk about this on monday
and tells us the mirror has it wrong.

[michael21]

not just mirror that has this story

http://www.dailymail.co.uk/tvshowbiz...=feeds-newsxml

[arista]

Only 1 paper had it First Page.


Nothing changes to Sept.

[Marsh.]

Originally Posted by Chewy

Bring back this


I've just read the rebrand is to tie into the rebranding of the ITV network

Much prefer the Daybreak set with the real windows and view. Much better.

[Harry!]

I watch Breakfast anyway.

[michael21]

Originally Posted by arista

Only 1 paper had it First Page.


Nothing changes to Sept.

yes i got the new TV mag today free did not get the paper just the TV mag paid nothing