Quote:
Originally posted by Sod_James
Quote:
Originally posted by Fom
Quote:
Originally posted by Sod_James
I just dont get how two kids sitting there moving their eyebrows relates to chocolate what so ever.
all of their adverts make no sense to me what so ever. when i eat their chocolate Im thinking mmmmmm chocolate, not this reminds me so much of the time i saw an ape playing the drums.
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You clearly dont get advertising then, their goal isnt to make you want chocolate, its to make you think... 'What a stupid and weird advert by cadbury's' then you start talking to your mates about the brand, threads on websites like this get made. The name gets about, everyone is talking about the brand.
Genious, the advert has already done its job.
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I understand my fair share of marketing and advertising as i studied it at college. there are so many different types of advertising which doesnt appeal to everyone.
I understand how doing a bizzare advert will get everyone talking about it.
PERSONALLY to me it doesnt make me want their chocolate anymore than i usually do. but yeah it does get me talking about it but not to go out and buy it.
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Do any adverts make you want to go out and buy things though? I dont go to marks and spencers and buy things even if im going 'mmm' at the advert. Adverts arent really there to make you want to buy things, they are to tell you about the brand and keep it fresh in your head. If cadbury's stopped advertising, people would forget about the brand and not buy anything.
The idea is to keep the brand in everyones heads. Sub consciously it will make you buy their chocolate, and percentages show that they work.
29-01-2009, 06:47 PM
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