[Omah]

Originally Posted by Niamh.

I'm 33 and was supporting the Twins, hated Denise. And fyi Omah I have been watching BB since it started when I was 21, I'm not going to stop now!

OK, but I wonder what a demographic analysis of the audience would reveal .....

[waterhog]

i think the older person is telling BB this is what its all about - enough of watching kids frank - kirk - deadwood -and people like that as they can not hold down a simple chat ? maybe a older person winning maybe saying respect for that person to do it and we are fed up of watching silly idiots make fools of them serfs < just saying lol

[Omah]

Originally Posted by TheManWhoLaughs

When has the vote ever been dominated by tweens?

Ever since it stopped being a 'social experiment', all of the winners are the sorts who've been fairly popular with 40+ women.

Definitely Dowling, Stout, Hutton, Bennett and Rice, but Lawler, Almada, Belo, Reade and Gibson ?

[Niamh.]

Originally Posted by Omah

OK, but I wonder what a demographic analysis of the audience would reveal .....

I think you'd be surprised. I'm sure alot of BB original fans will still be watching.

[Niamh.]

Originally Posted by Omah

Definitely Dowling, Stout, Hutton, Bennett and Rice, but Lawler, Almada, Belo, Reade and Gibson ?

Why have you separated those HMs into packages you think certain age groups would like? Brian Dowling and Kate Lawler are 2 of my favourite HMs

[Omah]

Originally Posted by Niamh.

I think you'd be surprised. I'm sure alot of BB original fans will still be watching.

I'm sure that they're not - that's why viewing figures are over 4m down from from a high of 5.8 million for BB 2002 to a low of 1.6 million for BB 2011.

[Omah]

Originally Posted by Niamh.

Why have you separated those HMs into packages you think certain age groups would like? Brian Dowling and Kate Lawler are 2 of my favourite HMs

Not "like", "vote for" in reply to quoted post ..... ^

[Niamh.]

Originally Posted by Omah

Not "like", "vote for" in reply to quoted post ..... ^

I voted for Brian and would have voted for Kate too but we couldn't vote in Ireland for BB3 iirc

[Niamh.]

Originally Posted by Omah

I'm sure that they're not - that's why viewing figures are over 4m down from from a high of 5.8 million for BB 2002 to a low of 1.6 million for BB 2011.

That doesn't mean that they're all younger people though

[MTVN]

I don't have a clue who has most influence in the voting anymore, I thought after BB12 and for most of this CBB that the forums now had the most influence but then the final order kinda undermined that theory a bit

[Omah]

Originally Posted by Niamh.

That doesn't mean that they're all younger people though

Well, that's who the current 5 series is targetted at, according to business sources :

http://www.allresponsemedia.com/blog/item?id=229

09/08/2011

So, the Thought Police are back and, heaven preserve us, on Channel 5 from September! 2011’s big TV news is the purchase of the BB franchise by Richard Desmond’s Channel 5. Amongst the PR smokescreen of column inches filled and hundreds of millions paid for the show, the move has ramifications for Channel 4, Channel 5 and, crucially, DRTV advertisers.

In recent years BB’s popularity has waned. 5 years ago each show averaged 2.18 million adult viewers, airing every night on C4, with over 1 million of these falling into the 16–34 demographic. By 2010 this had fallen to 1.55 million adults and 632,000 16–34's. The drop in ratings convinced C4 against re-commissioning after the initial 10 year run, allowing Desmond to sweep in and pick up the pieces.

"How has this affected my DRTV schedule?". I hear you cry. Well, because of BB’s success in peak, C4 were able to easily deliver deals with brand advertisers. In turn, this freed up air time in daytime, particularly on C4’s digital extension, E4. The glut of impacts allowed us to trade C4’s digital portfolio at bargain pricing in a highly targeted environment, resulting in high ROI campaigns.

C4 have a raft of shows to replace BB including drama (This Is England/Shameless) and old favourite - the ever pregnant Sarah Beeny and the charmingly condescending Kevin McCloud, with Grand Designs. E4 welcomes back The Inbetweeners and new commission Beaver Falls. However, none of this will replicate the nightly success of BB, particularly amongst the key 16–34 demographic. This means less short term availability across C4 for DRTV.

The picture on C5 is different. C5’s peak schedule traditionally struggles to capture the imagination… particularly amongst younger viewers. Its average peak share of 16 – 34s hovers around 10%, including 5* & 5USA (C4 share is about 32%). Introducing BB to the schedule will increase 16 - 34 share and boost C5’s adult audience. Furthermore, C5 is likely to stream live BB on 5*. The audience increase will allow C5 to deliver its deals with brand advertisers leaving the remnant inventory to be snapped up. C5 is already a DR heartland, offering cheap CPTs and national coverage. The increased audience supply in peak will create more opportunity for DR.

C5’s silver lining is C4’s cloud, with BB on C5 appealing to viewers who would generally watch C4. Bringing BB on air over the busy Autumn trading period will create opportunities for nimble advertisers to capitalise upon. Conversely, C4 will struggle to replace BB and many of its 16 – 34 viewers will migrate to C5 for their BB fix. Interesting times ahead in the world of DRTV, and all attributable to the movement of one key show

[Niamh.]

Originally Posted by MTVN

I don't have a clue who has most influence in the voting anymore, I thought after BB12 and for most of this CBB that the forums now had the most influence but then the final order kinda undermined that theory a bit

My theory on that is more general public/non forum people tend to watch CBB then normal BB

[Niamh.]

Originally Posted by Omah

Well, that's who the current 5 series is targetted at, according to business sources :

http://www.allresponsemedia.com/blog/item?id=229

16-34 yeah, I'm 33 and am an original BB fan

[King Gizzard]

yep, people like Niamh everywhere now

[TheManWhoLaughs]

Originally Posted by Omah

Definitely Dowling, Stout, Hutton, Bennett and Rice, but Lawler, Almada, Belo, Reade and Gibson ?

I'd say they all were, considering who they were up against the finals.
(and Josie definitely was regardless! She's the same sort of a have-a-go working class hero bird as Denise - even if Pepper and Corin made the finals instead of Andrew and JJ she'd still be the obvious popular choice with the older crowd). Obviously it's not just about character-types as the housemates need a story too, but in choices like Samanda vs Belo , I'd say the eventual winner was more likely to get an widespread support.

Some winners have been more popular with tweens that others (Sophie, especially) but it's not been because they've dominated the way any of the evictions have gone.

[MTVN]

Originally Posted by Niamh.

My theory on that is more general public/non forum people tend to watch CBB then normal BB

Yeah that's probably right, CBB will get a lot more causal viewers voting, I think maybe forum members vote more for normal BB as well

[Niamh.]

Originally Posted by MTVN

Yeah that's probably right, CBB will get a lot more causal viewers voting, I think maybe forum members vote more for normal BB as well

I know I did anyway, I voted more for Aaron per eviction then I voted for the entire of CBB

[Niamh.]

Originally Posted by Nathan

yep, people like Niamh everywhere now

Be quiet Nathan

[parmnion]

Originally Posted by Omah

I'm sure that they're not - that's why viewing figures are over 4m down from from a high of 5.8 million for BB 2002 to a low of 1.6 million for BB 2011.

Maybe because of the younger housemates we have been force fed the past year and a bit..this one had over 3 million viewers at it's peak which is an enormous growth % from the summer.Mainly because of the older housemates appealing to the older viewer perhaps.

[Omah]

Originally Posted by parmnion

Maybe because of the younger housemates we have been force fed the past year and a bit..this one had over 3 million viewers at it's peak which is an enormous growth % from the summer.Mainly because of the older housemates appealing to the older viewer perhaps.

Actually, vewing figures so far are remarkably similar :


Celebrity Big Brother 2011 (Official Rating)

26 August 3.0m

8 September 3.2m (Finale)

Series Average 2.3m (inc +1) (excl Launch)


Celebrity Big Brother 2012 (Provisional Ratings)

20 January 2012 2.7m (official)

27 January 2012 3.1m (Finale) (overnight)

Series Average 2.3m (inc +1) (overnight) (excl Launch)

[tonyface]

No it was just that the UK Alkies & Druggies were out in force on Friday.....

[crocs]

I'm not sure if age has anything to do with it but there has been a change. I don't know if the reason for that is even the voting style change. It might be more to the fact that people have been so disappointed with some of the winners that they're trying to make a difference. Not that it has always helped but anyhow. And I also think that there's still a lot sort of block voting against someone they really don't want to win so it might have surprising consequences.

[parmnion]

Originally Posted by crocs

I'm not sure if age has anything to do with it but there has been a change. I don't know if the reason for that is even the voting style change. It might be more to the fact that people have been so disappointed with some of the winners that they're trying to make a difference. Not that it has always helped but anyhow. And I also think that there's still a lot sort of block voting against someone they really don't want to win so it might have surprising consequences.

Good post.

[Kazanne]

Originally Posted by tonyface

No it was just that the UK Alkies & Druggies were out in force on Friday.....

What a stupid and insulting thing to stateyou failed at trying to be a smartarse.