Nick Hozherr secures funding for food site

[Shaun]

A runner-up in television series The Apprentice has secured funding for his food website after being turned down by Lord Sugar.

Nick Holzherr has secured £170,000 to launch Whisk, a service that creates online shopping lists based on recipes.

In the TV series, Lord Sugar told the entrepreneur that he was not convinced the website would be useful.

Mr Holzherr told the BBC his new investors were "knowledgeable" about tech, and he had a "scalable business".

Mr Holzherr reached the final round of the reality series in which Lord Sugar whittles down a pool of potential business partners before finally investing in the winning idea.

His proposal was to create a website which would allow customers to convert recipes automatically into shopping lists within online supermarkets.

Users could either print off these lists and go to their local stores, or buy directly online with one click. Whisk would take a cut of the online transactions.

Speaking of Mr Holzherr's plan, Lord Sugar said on the show: "It's achievable, I get that. But so's sending a man to the Moon. What are we going to get out of it at the end?

"Who could be bothered with it?"

Mr Holzherr said he had overcomplicated his proposal during the show.

"I explained it too technically, too many details - it meant it wasn't really understood," he told the BBC.

He said since the show he had had significant interest from members of the public - "particularly mums" - who were keen to see the project get off the ground.

Also interested were four investors who stumped up the funding which Mr Holzherr said would be spent on hiring new staff and developing the platform.

One of the site's investors, Midlands-based entrepreneur Doug Scott, said: "Quite simply, blending recipes with online shopping is a space in the online world which remains untapped, but certainly won't for much longer."

Mr Holzherr said he hoped the site would launch in 2-3 months' time.

"I was trying to stress to Lord Sugar and his advisers that you don't need a lot of money to build this," he added.

"We're hoping we'll be able to generate revenue quite quickly."

ttyl alan

[Jords]

Yes NICK

[joeysteele]

Well done to him, I thoght he had the best idea anyway and also he had a working model of it too, Lord Sugar was in my view rather short sighted there.

[*Kate*]

Well done Nick. Perseverance paid off.

[Omah]

Obviously a very useful idea for shoppers with pots of money and no time or inclination to pop into their local Tesco but the rest of us will use our brains and feet .....

Just a thought - if the Whisk users can't be bothered with shopping, will they be bothered with cooking? Won't they just order the meal ready-made?

A friend of mine went camping recently and discovered that "luxury" campers have the "ready-made" delivered direct to their flaps, usually with a "waiter" to take away the debris after the meal has been eaten. Needless to say, they also have a daily cleaner .....