[LukeB]

Tesco has announced plans to axe sugary drinks, which would see some best-selling products by Ribena and Capri-Sun disappearing from shelves.

In measures aimed at tackling obesity to be rolled out before the start of the autumn term, sugary drinks aimed at children will be replaced by no-added-sugar alternatives.

Tesco’s soft drinks buying manager David Beardmore told The Grocer magazine: “This is part of our 10-point plan against obesity and we have decided that from September we will only sell no-added-sugar drinks in the kids' juice category.

“Most of the suppliers are supportive of it and understand what we are doing.”

A recent report advised parents to cut sugary drinks for their children's diets, as they are a major contributor to obesity.

Health campaigners have praised the supermarket for the changes, with Professor Graham McGregor, chairman of Action on Sugar, telling The Grocer that Tesco appears to be taking issues surrounding sugar “seriously”.

Malcolm Clark, the coordinator of the Children's Food Campaign, called the move a "positive step" but said more needed to be done.

He told The Independent that Tesco and other retailers should go further by not simply replacing sugar with sweetners.

"It should be about helping change the sweetness profile of children’s taste and trying to start educating children’s pallets so they don’t need so much sugar in all sorts of different products," he said.

He added that the Government should introduce a tax on sugary drinks, as evidence showed children do not only consume products marketed towards them.

"All retailers should be looking at how to cut sugar from all their products which make up the family shopping basket," he said.

A spokesman from Tesco said: “We want to help our customers make healthier choices and that’s why we have pledged to continue to cut sugar from the food and drink on our shelves. From September all the children’s juice drinks we sell will have no added sugar in them because we know it’ll make a positive difference to children’s health.”

The move is Tesco’s latest response to growing pressure from campaigners pressuring supermarkets to tackle the issue of obesity.

In 2014, the firm's chief executive, Dave Lewis, launched Project Reset and urged suppliers to remove added sugar from children's drinks.

The firm also banned sweets and chocolates from its checkouts last year, and pledged to replace the items with healthy alternatives.

However, the supermarket was criticised after crisps were found to have replaced sugary products.

yeah like that's going to stop obesity

there's always fizzy drinks and other supermarkets that will sell those drinks, what a stupid idea.

[LeatherTrumpet]

Tesco is there to make money for their shareholders

End of

[Ninastar]

rip tesco

[Gstar]

Ribena is my favourite drink, tesco needs to not

[Amy Jade]

I need Strawberry Ribena tbh so go **** yourself Tesco

[reece(:]

It's not Tesco's job to combat obesity

[Jason.]

Ribena isn't even unhealthy One carton has less calories than a packet of crisps - why don't they stop selling those too.

smh.

[Mystic Mock]

Tesco to go under by the end of 2016 if they listen to the loud minority on this.

[Saph]

ew ribena is gross

[Rob!]

I really don't get what they're trying to achieve here - with Tescos already in such a **** position from the events of the last year or so, they think that by getting rid of at least 20 or so lines from their shelves, it's going to bring shoppers in??

[Brother Leon]

**** Tesco then. A man needs his Strawberry Ribena.

[armand.kay]

I'm not ****ing 6 so idc for either of these drinks.

[Toy Soldier]

Tesco: fighting childhood obesity and replacing it with cancer.

Because filling yourself with chemical sweeteners is so much healthier than sugar in moderation.

[Toy Soldier]

Oh and not to mention that they are doing this to "help shoppers make healthier choices" when, in my local Tesco, the tiny one-eighth-of-an-aisle that has drinks like Ribena sits right next to four aisles jam packed full of alcohol. Seriously, though. Just... what.

[RichardG]

I mean I can appreciate the intentions behind the decision but when there's aisles stacked full of crisps and chocolate and alcohol and all these other bad stuff just a few rows down from their 'no sugar alternative drinks', it kind of renders the change a bit pointless really. Every little helps I guess...

[billy123]

This just seems like a publicity stunt to try and appear as a caring company.

Originally Posted by armand.kay

Ddd

Your posts are just utter nonsense at least attempt to post something that resembles the English language .

[Toy Soldier]

Originally Posted by bobnot

This just seems like a publicity stunt to try and appear as a caring company.

It's massively backfiring already, based on their Facebook page. No one wants a supermarket dictating what they can and can't consume.

And all they do is copy and paste the same stock reply about "helping people make healthier choices". Helping people make better choices by taking away the choice completely. No thanks Tesco.

[Kizzy]

Wouldn't dare touch any products from the coca cola company though would they?....

[Jay.]

i don't drink sugary drinks so

[Will.]

surely there are better things to ban lmao

I'm sure cigarettes have bigger impact of the human body than a cartoon of ribena.

WTF why are they banning capri sun, I love it, haven't had one on ages.

[Will.]

I can't imagine the meeting they had about this, like did someone say why don't we ban rebena and capri sun? pathetic Tesco.

[DemolitionRed]

Ribena comes out of a laboratory. The manufacturers of ribena are GlaxoSmithKlyne, the same company who also manufacture prescription drugs.

https://whatareyourchildreneating.wo...ly-advertised/

Ribena and its many variants are a mum’s favourite. “Rich in vitamin C”, “endorsed by the British Dental Association”, “kind to teeth”, are all claims that would have us believe Ribena is actually good for our children. But less advertised are the lawsuits against the manufacturers for their many false claims.

They claim that ‘the blackcurrents in Ribena have four times the vitamin C of oranges’ Ribena has NO detectable level of vitamin C. The manufacturers were sued for thousands over that lie, facing 88 counts of false advertising. They eventually pleaded guilty to 15 charges of breaching fair trading laws.
A study conducted by the Australian Consumers’ Association for Choice magazine in January 2007 revealed that blackcurrant juice only constituted 5% of the product with the rest being a processed concentrate.

Ribena Toothkind (endorsed by the British Dental Association), has in fact been found to contain a significant amount of sugar, and has been banned from using the claim: “discourages tooth decay”.

Loopholes in the law make it possible for the manufacturers of drinks like Ribena to advertise “Sugar-Free” even when they contain sugars. In fact, “Ribena contains 8 teaspoons of sugar per 330ml bottle. This makes it more sugary than Coke.”

Its just an unhealthy and misleading product that has been formulated in a laboratory and the only Ribena Tesco is removing is the small cartons aimed at children.

Tesco is nothing more than a food retailers and as such, has the right to put what ever it wants on its shelves.

I don't normally shop at Tesco because its a mile further than my local supermarket but because I strongly support their stand on misleading labels, I will be driving that extra mile in future and buying my groceries from them. Tesco are not removing mini cartoned Ribena because they are being awkward but because they see it for what it is...misleading.

[armand.kay]

Originally Posted by bobnot

Your posts are just utter nonsense at least attempt to post something that resembles the English language .

You seem really upset about something. What's up Hun? X

[Kizzy]

Originally Posted by DemolitionRed

Ribena comes out of a laboratory. The manufacturers of ribena are GlaxoSmithKlyne, the same company who also manufacture prescription drugs.

https://whatareyourchildreneating.wo...ly-advertised/

Ribena and its many variants are a mum’s favourite. “Rich in vitamin C”, “endorsed by the British Dental Association”, “kind to teeth”, are all claims that would have us believe Ribena is actually good for our children. But less advertised are the lawsuits against the manufacturers for their many false claims.

They claim that ‘the blackcurrents in Ribena have four times the vitamin C of oranges’ Ribena has NO detectable level of vitamin C. The manufacturers were sued for thousands over that lie, facing 88 counts of false advertising. They eventually pleaded guilty to 15 charges of breaching fair trading laws.
A study conducted by the Australian Consumers’ Association for Choice magazine in January 2007 revealed that blackcurrant juice only constituted 5% of the product with the rest being a processed concentrate.

Ribena Toothkind (endorsed by the British Dental Association), has in fact been found to contain a significant amount of sugar, and has been banned from using the claim: “discourages tooth decay”.

Loopholes in the law make it possible for the manufacturers of drinks like Ribena to advertise “Sugar-Free” even when they contain sugars. In fact, “Ribena contains 8 teaspoons of sugar per 330ml bottle. This makes it more sugary than Coke.”

Its just an unhealthy and misleading product that has been formulated in a laboratory and the only Ribena Tesco is removing is the small cartons aimed at children.

Tesco is nothing more than a food retailers and as such, has the right to put what ever it wants on its shelves.

I don't normally shop at Tesco because its a mile further than my local supermarket but because I strongly support their stand on misleading labels, I will be driving that extra mile in future and buying my groceries from them. Tesco are not removing mini cartoned Ribena because they are being awkward but because they see it for what it is...misleading.

Ribena hasn't been endorsed by the BDA for years and they removed the toothkind advertising.
Cans of fizzy pop are 330ml and they all contain over 8 tsps of sugar, coca cola has 9.
Cola has many uses.. cleaning oil of your driveway and rotting metal being just 2.

http://www.theguardian.com/news/data...ur-fizzy-drink

[DemolitionRed]

Would you give your two year old a can of coca cola ?

On a side note, I work for a dental organization and regularly witness a parents shame when they are told that their child's teeth have rotted away. Child tooth decay in the UK is massive and I'm talking pre-school children. The most likely culprit is concentrated fruit juice and squashes like Ribena.

If adults want to go ahead and risk this stuff then fine but its not something we should be giving to our kids unless its just an occasional treat.