PLEASE GET HIM IN!!! HE DEFO QUALIFIES AS A CELEBRITY will get much higher ratings on the show, let me demonstrate:
1. Social media will explode that this guy is in the big brother house. Those "lad pages" with millions of likes/followers seem to be obsessed with him so im sure they'd be buzzing about this.
2. In case you haven't noticed EVERYONE keeps doing impressions of this guy. People would talk about it word of mouth that he's in the house.
3. This will once again, make the show look trendy & cuz people are already talking about this 1 person in the house, they'll probably start talking about other storylines/celebrities in there.
4. On the condition, that this IS actually a good series & I can almost promise it will be if this guy's in it + a moderately good line-up (like the one this time last year) it will create even more buzz & people who maybe used to watch the show might watch it again since there's a lot of hype.
Trust me, ik he'a technically a civillian but you've no idea what the impact he would have if went in the house.