APPRENTICE star and convicted thug James Hill has been signed up for Celebrity Big Brother.
Channel 5 bosses are hoping Hill, 27, will cause friction with his cocky attitude and self-confessed aggressive streak.
Hill has been hired for the next series of CBB PA
They also hope he will be a heart-throb after he enjoyed a romance with co-star Lauren Riley under Lord Sugar’s nose.
A source said: “James might not have won The Apprentice but he was the biggest character.
“He is cocky, mouthy, won’t ever take no for an answer and he has an eye for the ladies.’
Hill, from Chesterfield, Derbyshire, boasted he was “very, very aggressive” when he joined The Apprentice.
The Sun exposed him as having two assault convictions from 2009, one for an attack on a bus driver and the other for biting a man’s ear.