Major channels say no to Big Brother

[Spike]

Channel Five, BSkyB and ITV2 have ruled out bidding for Big Brother when it becomes available in 2011, despite media buying agency executives arguing that the reality format's appeal to the key youth audience still makes it a valuable show for advertisers.

Richard Woolfe, the channel controller at Five, said the show did not fit with the "new direction" that the broadcaster was looking to take.

"Big Brother has been an amazing phenomenon but, in terms of the new direction Five is taking, we are looking for big original ideas," Woolfe added. "Big Brother now needs to be off our screens for a few years before anyone can consider reinventing it and bringing it back."

BSkyB and ITV are also understood not to have any interest in acquiring the series after Big Brother 11 is broadcast by Channel 4 next summer – when producer Endemol will be free to take the format to other networks.

"We talk to Endemol all the time but aren't discussing Big Brother with them," said Stuart Murphy, the controller of Sky1.

Media buying agency executives believe that the decline in Big Brother's audience has been overplayed because viewing figures in the low millions with a strong youth base still make it an extremely valuable programme for broadcasters other than Channel 4 to consider.

In addition, Channel 4 was forced into paying a high price in a £180m three-year deal in 2006 because ITV emerged as a rival bidder when the show was still performing strongly.

"Any channel that is aspiring for a younger profile should currently be thinking about Big Brother, although there are factors and baggage to consider such as airtime space and image," said Adam Turner, broadcast director at media agency PHD.

"There is a hang-up about its historically large audiences but in reality, for satellite channels, the show still does good valuable numbers."

Turner suggested that cable and satellite channel Living, which has reality TV shows such as America's Next Top Model, could also provide a good fit for the show.

An equally key question for media buying agencies is how Channel 4 now fills the void in its schedule with programming of value to advertisers.

Big Brother's historically large and valuable audience has been a disproportionately critical element in Channel 4's negotiations with media agencies to secure advertising budgets across all the broadcaster's programming throughout the year.

The show's big audience in the summer, particularly the 16- to 34-year-old demographic, significantly boosts the amount of valuable airtime Channel 4 has to sell to advertisers. This increase in the supply of ad inventory brings down the price for advertisers over summer and makes up for often relatively higher priced ads in shows at other times of the year that do not have such large audiences.

"Big Brother hides a multitude of sins. Big Brother has provided fantastic media value for advertisers. The question going forward from an [ad] selling point of view how Channel 4 makes the pricing attractive to advertisers over the course of a year," said Chris Locke, trading director at media agency Starcom.

"This will be the big question for September and October next year," Locke added, referring to the beginning of the annual trading season between TV sales houses and media agencies which determine the lion's share of ad spend by advertisers for the following calendar year.

Guardian (http://www.guardian.co.uk/media/2009/aug/26/major-channels-no-big-brother)

[danda012]

Interestingly Virgin and BBC were not listed on there yet. I wonder if either of those will pick it up.

[Spike]

BBC is a definite no, they wouldn't even consider it
Possibly Virgin but on any digital channel the show would last only 1 series

[DaniBoi]

"Big Brother has been an amazing phenomenon but, in terms of the new direction Five is taking, we are looking for big original ideas," Woolfe added. "Big Brother now needs to be off our screens for a few years before anyone can consider reinventing it and bringing it back."

Spot on

[danda012]

Originally posted by Spike
BBC is a definite no, they wouldn't even consider it
Possibly Virgin but on any digital channel the show would last only 1 series

To be fair i can't see them taking it either. Do they even HAVE or had a show of this type (except Castaways in 2000)

[Rob!]

Virgin could, but there's no way BBC would touch it with a barge pole.

[arista]

Its to Early to Rule out.
They just want a cheaper deal.

[Brad.]

BBC, no way in hell will they take it lol

no channel will take BB, its gone for good

[ILoveTRW]

interesting how ITV2 have said they don't want it yet ITV1 are still staying quite

you'd think ITV1 would be the first to declare that they dont want it if the whole itv network wasnt interested

[ILoveTRW]

Originally posted by Bradley.
BBC, no way in hell will they take it lol

no channel will take BB, its gone for good

BB3 i think would be interested

[atieah2009]

bb needs a few years break then they need to bring it back to life on itv or sky 1 with a very good line up of celeb bb around 2013 thats a empty year in terms of events:bouncy:

[Spike]

Originally posted by danda012
Originally posted by Spike
BBC is a definite no, they wouldn't even consider it
Possibly Virgin but on any digital channel the show would last only 1 series

To be fair i can't see them taking it either. Do they even HAVE or had a show of this type (except Castaways in 2000)

No I dont think they have in recent years at least. Also BBC doesn't do controversial shows so Big Brother would be a huge no, imagine the backlash they would get for filling 13 weeks of primetime slots with Big Brother, they couldn't justify it to those who pay the licence fee.

[Brad.]

Originally posted by ILoveMoney
interesting how ITV2 have said they don't want it yet ITV1 are still staying quite

you'd think ITV1 would be the first to declare that they dont want it if the whole itv network wasnt interested

I think you're just getting your hopes up, it wont happen

[danda012]

Originally posted by ILoveMoney
interesting how ITV2 have said they don't want it yet ITV1 are still staying quite

you'd think ITV1 would be the first to declare that they dont want it if the whole itv network wasnt interested

ITV already have I'm A Celebrity.. do they really need Big Brother as well? It may be a bad decision if they took Big Brother.

[*mazedsalv**]

We just dont know, its unlikely a major channel will pick it up, but a multichannel will though.

[ricky2k9]

BBC is a deffanate no. However I am surprised that Five does not want to pick it up as their evening ratings are not significantly high anyway and Big Brother would no doubt dominate their channel ratings.

I reckon it maybe should be put to bed for about 5 years then be brought back, the popularity will no doubt be back to good numbers.

Its a tricky one.

[Tom]

I wonder why it says ITV2 and not just ITV or ITV1. Time to call it a day though

[ILoveTRW]

Originally posted by danda012
Originally posted by ILoveMoney
interesting how ITV2 have said they don't want it yet ITV1 are still staying quite

you'd think ITV1 would be the first to declare that they dont want it if the whole itv network wasnt interested

ITV already have I'm A Celebrity.. do they really need Big Brother as well? It may be a bad decision if they took Big Brother.

I'm a Celebrity = 3 Weeks a year

[ILoveTRW]

Originally posted by Tom
I wonder why it says ITV2 and not just ITV or ITV1. Time to call it a day though

exactly, i pointed this out early above :thumbs:

[ILoveTRW]

Originally posted by no1Joeno1
Originally posted by ILoveMoney
interesting how ITV2 have said they don't want it yet ITV1 are still staying quite

you'd think ITV1 would be the first to declare that they dont want it if the whole itv network wasnt interested
They're the same company. :shrug:

exactly so why not just say ITV dont want it rather than saying ITV2 dont want it

[Spike]

I am surprised at Five not wanting it because they have stated they are starting to go down the entertainment route yet don't want a big entertainment/reality show.
Maybe ITV1 would want it as its only ITV2 who have ruled themselves out . Im just hoping a small channel doesn't get it, even Sky1, because it would only last a series and would harm the brand even more.

[danda012]

Originally posted by ILoveMoney
Originally posted by no1Joeno1
Originally posted by ILoveMoney
interesting how ITV2 have said they don't want it yet ITV1 are still staying quite

you'd think ITV1 would be the first to declare that they dont want it if the whole itv network wasnt interested
They're the same company. :shrug:

exactly so why not just say ITV dont want it rather than saying ITV2 dont want it

ITV2 would be the most likely place for them to show live feed. They certainly wouldn't show live feed on the main ITV channel and ITV3? Again seems unlikely.

[andyman]

Lets see what C4 give us in 2011 during the summer..

I have a feeling a new format show that lasts for 6weeks could happen.

But if there is not public phone vote, interactive options then it would be a flop.

[Jords]

Channel 5 sucks, they should defiantely have it, might boost it being watched.

[Scarlett.]

Why would ITV1 want it?

They have two of the countries most popular reality style shows, one which pulled in 19m......so why would they buy a worn out old lump of **** which drags in 1m viewers?

[bigbrothermaniac008]

virgin wont have it, they cancelled sponsering bb after the race row, even though itv said they wont, im putting bet on theyll take it..

[Jayson]

The best thing about having BB on a channel is the advertising, BBC don't advertise, therefore will not want it.

I'd say the only way BB can come back is in a few years time on C4 again.

[bigbrothermaniac008]

channel 4 will regret it when all they are showing is repeats of friends and how clean is your house

[nickc25]

ITV (1,2,3,4) will not have it.

BBC will not.

Channel 4 obviously not

Channel 5 no way.

Sky 1 nope

Living TV maybe

Virgin 1 Maybe - Its a digital channel and all tvs must be digital soon

So from the list I would say most likely Living or Virgin. I cannot see any of them wanting it though. Sky most definately do not have the room for it on sky 1 anyway.

Maybe if it became really cheap one of them would take a punt on it but other than that I think we will not be seeing it again anytime soon.

People should accept all things come to an end

[danda012]

Originally posted by nickc25
ITV (1,2,3,4) will not have it.

BBC will not.

Channel 4 obviously not

Channel 5 no way.

Sky 1 nope

Living TV maybe

Virgin 1 Maybe - Its a digital channel and all tvs must be digital soon

So from the list I would say most likely Living or Virgin. I cannot see any of them wanting it though. Sky most definately do not have the room for it on sky 1 anyway.

Maybe if it became really cheap one of them would take a punt on it but other than that I think we will not be seeing it again anytime soon.

People should accept all things come to an end

By the way Living is owned by Virgin :wink:

[nickc25]

Originally posted by danda012
Originally posted by nickc25
ITV (1,2,3,4) will not have it.

BBC will not.

Channel 4 obviously not

Channel 5 no way.

Sky 1 nope

Living TV maybe

Virgin 1 Maybe - Its a digital channel and all tvs must be digital soon

So from the list I would say most likely Living or Virgin. I cannot see any of them wanting it though. Sky most definately do not have the room for it on sky 1 anyway.

Maybe if it became really cheap one of them would take a punt on it but other than that I think we will not be seeing it again anytime soon.

People should accept all things come to an end

By the way Living is owned by Virgin :wink:

I know it is.

I am looking it from both a room point of view and a commercial one.

Virgin 1 is like Dave - It is full of old repeats so could probably do with it

Living is similar to E4 because it has a lot of reality type programmes and would probably have the room for it too as there are a lot of repeats or unwanted shows on that too.

[officialleafan]

Endemol will come up with something, i'm 100% sure they won't let our BB die out like this, they'll make a deal with a channel i'm sure of it.

It'll not be the same though, i can't get used to Davina saying something like "you are live on living TV please do not swear" :yuk:

[nickc25]

Originally posted by officialleafan
Endemol will come up with something, i'm 100% sure they won't let our BB die out like this, they'll make a deal with a channel i'm sure of it.

It'll not be the same though, i can't get used to Davina saying something like "you are live on living TV please do not swear" :yuk:

Why? Its only a tv show!! Unless you are the boss you cannot be 100% sure too. It is on in many countries so I am sure they make their money from it regardless of if its in the UK or not.

Channel 4 are the ones that have messed it up, for 5 years it has been very crap with fake actors etc. This year has been one of the worst. Viewing figures agree with this.

[Tom]

Originally posted by nickc25
ITV (1,2,3,4) will not have it.

BBC will not.

Channel 4 obviously not

Channel 5 no way.

Sky 1 nope

Living TV maybe

Virgin 1 Maybe - Its a digital channel and all tvs must be digital soon

So from the list I would say most likely Living or Virgin. I cannot see any of them wanting it though. Sky most definately do not have the room for it on sky 1 anyway.

Maybe if it became really cheap one of them would take a punt on it but other than that I think we will not be seeing it again anytime soon.

People should accept all things come to an end

Would Virgin etc be able to pay for it?

[shams79]

I think BB has run its course and is about time it is taken off our screens, only for a few years so the audionce numbers can be built up again, and to say that it was mainly the youth audionce that is watching the show is not true.

[Sticks]

I remember a C4 or Endemol executive saying before BB2 that after BB2 it would be time to retire it.

Taking into account the digital switch over and that terrestrial TV while it is still around will not touch it with a barge pole, any station taking it on would need first of all to be at least on Freeview and also have a cable channel subsidiary, similar relationship to C4 and E4. They would also need to be able to have a dedicated channel for the live feed as in the red button on E4.

Given that, I can not see any station taking it up.

As for Channel 5, does anyone remember that attempt at a reality TV programme "Back to Reality" If you think Channel Four were bad . . . .

[nickc25]

Originally posted by Tom
Originally posted by nickc25
ITV (1,2,3,4) will not have it.

BBC will not.

Channel 4 obviously not

Channel 5 no way.

Sky 1 nope

Living TV maybe

Virgin 1 Maybe - Its a digital channel and all tvs must be digital soon

So from the list I would say most likely Living or Virgin. I cannot see any of them wanting it though. Sky most definately do not have the room for it on sky 1 anyway.

Maybe if it became really cheap one of them would take a punt on it but other than that I think we will not be seeing it again anytime soon.

People should accept all things come to an end

Would Virgin etc be able to pay for it?

They have a lot more money than channel 4 do so it wouldnt be a problem but I personally think it will be at least 3 years before it comes back if it ever does which is not too likely.

[nickc25]

Originally posted by Sticks
I remember a C4 or Endemol executive saying before BB2 that after BB2 it would be time to retire it.

Taking into account the digital switch over and that terrestrial TV while it is still around will not touch it with a barge pole, any station taking it on would need first of all to be at least on Freeview and also have a cable channel subsidiary, similar relationship to C4 and E4. They would also need to be able to have a dedicated channel for the live feed as in the red button on E4.

Given that, I can not see any station taking it up.

As for Channel 5, does anyone remember that attempt at a reality TV programme "Back to Reality" If you think Channel Four were bad . . . .

which is why the only channel that I think could take it is virgin. They have the money and channels on freeview too. Plus a lot of people have cable and sky.

Bottom line is, it will be gone - accept it people!!

[Tom]

Originally posted by Sticks
I remember a C4 or Endemol executive saying before BB2 that after BB2 it would be time to retire it.

Taking into account the digital switch over and that terrestrial TV while it is still around will not touch it with a barge pole, any station taking it on would need first of all to be at least on Freeview and also have a cable channel subsidiary, similar relationship to C4 and E4. They would also need to be able to have a dedicated channel for the live feed as in the red button on E4.

Given that, I can not see any station taking it up.

As for Channel 5, does anyone remember that attempt at a reality TV programme "Back to Reality" If you think Channel Four were bad . . . .

But Channel 4 don't produce BB, so if it moves networks it will be the exact same show, same producers, same format etc but just not on C4.

[nickc25]

Originally posted by Tom
Originally posted by Sticks
I remember a C4 or Endemol executive saying before BB2 that after BB2 it would be time to retire it.

Taking into account the digital switch over and that terrestrial TV while it is still around will not touch it with a barge pole, any station taking it on would need first of all to be at least on Freeview and also have a cable channel subsidiary, similar relationship to C4 and E4. They would also need to be able to have a dedicated channel for the live feed as in the red button on E4.

Given that, I can not see any station taking it up.

As for Channel 5, does anyone remember that attempt at a reality TV programme "Back to Reality" If you think Channel Four were bad . . . .

But Channel 4 don't produce BB, so if it moves networks it will be the exact same show, same producers, same format etc but just not on C4.

It would need a new production team etc. A new relaunch and format but along similar lines.

I just think the type of people who have been in over the last few years have not been right. Need more down to earth people.

[arista]

Originally posted by Sticks
I remember a C4 or Endemol executive saying before BB2 that after BB2 it would be time to retire it.

Taking into account the digital switch over and that terrestrial TV while it is still around will not touch it with a barge pole, any station taking it on would need first of all to be at least on Freeview and also have a cable channel subsidiary, similar relationship to C4 and E4. They would also need to be able to have a dedicated channel for the live feed as in the red button on E4.

Given that, I can not see any station taking it up.

As for Channel 5, does anyone remember that attempt at a reality TV programme "Back to Reality" If you think Channel Four were bad . . . .


Ch5 has moved on
taken all the Aussie Soaps
and has Dawn Airey (former sky boss)
in Charge.
Closer to the End of next year
Ch5 can not be ruled out.



Big Savings would be made by moving Big Brother
to a New Location
and building loads of secret rooms.

[cookiemonster]

channel 5 is the outcast channel that no one watches, they should have taken it. but i guess they want to stay boring.

i hope someone takes it, i don't want bb to end!:sad:

truthfully though, i don't think we'll see for quite a few years or maybe ever again after next year...

[Blasphemer]

After this years nonsense with magazines, just about EVERYONE's girl/boyfriend, mum/dad/auntie/friend in, then out. Now even taking HM's into the real world FGS.
Why even bother with next year? Without sacking most of the production crew and getting some fresh people with good ideas in there, they might as well just make the house out of glass with internet access and a TV and daily papers.

[Lwize]

A lot can happen in a year...

[noahman]

This is really upseting my i love watching big brother