When will the advert air ?

[BBLuva]

Is it during The Million Pound Drop or before?

[Jack_]

I've heard some people say 11PM, which, if true, is absolutely stupid.

With any luck it'll be shown in the first commercial break at 10:15.

[BBLuva]

I've heard some people say 11PM, which, if true, is absolutely stupid.

With any luck it'll be shown in the first commercial break at 10:15.

That would be stupid because they would have lost loads of viewers by that time, it should be right after Come Dine With Me because that usually draws in a couple of million or more

[Jordan.]

Would be a good idea if they put it on just before or during :)

[luvjustin]

After. so we have been told.

[Jack_]

That would be stupid because they would have lost loads of viewers by that time, it should be right after Come Dine With Me because that usually draws in a couple of million or more

I personally think it's more practical to air it during a show, rather than during the crossover between shows.

I'd assume most people turn off/switch over when the end credits come on, if they aren't continuing to watch the channel they are on, and thus, if that's the case, they will miss any subsequent adverts. Whereas during a show, people may well still be watching the TV whilst the commercial break is airing, and therefore, they will see the ad.

[BBLuva]

I personally think it's more practical to air it during a show, rather than during the crossover between shows.

I'd assume most people turn off/switch over when the end credits come on, if they aren't continuing to watch the channel they are on, and thus, if that's the case, they will miss any subsequent adverts. Whereas during a show, people may well still be watching the TV whilst the commercial break is airing, and therefore, they will see the ad.

Very true

[BBLuva]

After. so we have been told.

C4 really are stupid

[Jack_]

If they are airing it at 11PM, what a bunch of idiots. Missed a perfectly good opportunity there.

[JohnnyBB]

10.10 along with the abortion advert x

[biggestbrother]

I heard after. But I'm gonna watch the whole thing just incase! :P

[BBLuva]

10.10 along with the abortion advert x

Oh thats good, not abortion the advert lol