Would Big Brother's return be the perfect show for product placement?

[michael21]

If it comes back I wonder if we will see Product Placement as it's all live? Perhaps contestants will be told to say "These Heinz beans are great." and "OK! Magazine" is fantastic?

They could even go as far as the garden, sun tan lotions, maybe even grass seeds and strimmers?

Maybe the contestants would get Playstations and Xboxes too

[michael21]

I can see Richard Desmond's rubbing his hands together :joker:

[Kerry]

It would make money but I think theres a limit asto how much they can use

[ILoveTRW]

what company is going to pay money for their product to be on a show that nobody will be watching?

[dizzy bint]

If it comes back I wonder if we will see Product Placement as it's all live? Perhaps contestants will be told to say "These Heinz beans are great." and "OK! Magazine" is fantastic?

They could even go as far as the garden, sun tan lotions, maybe even grass seeds and strimmers?

Maybe the contestants would get Playstations and Xboxes too


It would not be as you suggest. Apparently the regulations surrounding it are extremely strict and products cannot be too obvious or have any overt attention drawn to them.

[Kerry]

It would not be as you suggest. Apparently the regulations surrounding it are extremely strict and products cannot be too obvious or have any overt attention drawn to them.

Nor be anything bad for you so there goes their food shop......

[Marsh.]

If they were allowed to place any products in the show it wouldn't be that the housemates would be told to keep stating brands and stuff, they'd simply just take the white labels off the food and drink.

[Shaun]

Sounds like the Truman Show. No thanks.

[joeysteele]

Yes, it would be an ideal vehicle for that and I think it will be used a lot in it.

[Jords]

It would be perfect for it.

[michael21]

Yes, it would be an ideal vehicle for that and I think it will be used a lot in it.

This

[michael21]

It would be perfect for it.

This

[michael21]

http://www.digitalspy.co.uk/broadcasting/s149/big-brother/news/a313862/big-brother-to-generate-gbp25m-in-advertising.html

Channel 5 will this week start offering commercial opportunities to media agencies for the return of Big Brother, with agreements predicted to generate more than £25 million in the first year.

Last week, the broadcaster agreed a deal with Big Brother producer Endemol to bring the programme back to TV screens, after it finished on Channel 4 last year.

Under the deal, a new "all-star celebrity" version of Big Brother will run for four weeks this summer, followed by a new series featuring members of the public in the autumn.

Channel 5, owned by billionaire Richard Desmond, will this week meet with media agencies to present a range of commercial opportunities to advertisers, including telephony sponsorship, hospitality, product placement and cross-media activity.

The Channel 5 commercial team, led by commercial sales director Nick Bampton, issued a one-page release to agencies last week, titled Big Brother Renaissance.

There will also be various opportunities for tie-ups with Desmond's Northern & Shell publications, including OK! magazine, the Daily Express and the Daily Star.

The popularity of Big Brother was starting to fade on Channel 4 in the show's final few years, but media buyers believe that it could be a winning format for Channel 5.

Chris Allen, head of vision at media agency MPG, told The Guardian: "It is a bold acquisition for Desmond, he has put his money where his mouth is.

"He is very tenacious and there is a great opportunity assuming he delivers on bringing in the right type of housemates, which he seems set to do."

Allen expressed his belief that Big Brother could earn Channel 5 more than £25m in its first year, particularly because the programme reaches a key younger audience.

He added: "The show will allow advertisers to engage with a hard-to-reach audience, a younger audience, and retail clients could well find the scheduling of the series in the run-up to Christmas a very attractive proposition. Of course it's not as big as it was, but neither is Coronation Street

I was right about product placement :hugesmile:

[Shasown]

http://www.digitalspy.co.uk/broadcasting/s149/big-brother/news/a313862/big-brother-to-generate-gbp25m-in-advertising.html



I was right about product placement :hugesmile:

How do you work that out?

[Tom4784]

All it means is that certain products won't be covered up like they were before, I doubt very much they'll ever act like they are in a cheesy american advert.

[michael21]

All it means is that certain products won't be covered up like they were before, I doubt very much they'll ever act like they are in a cheesy american advert.

now you have given them a idea for a task:joker: