When did being obnoxious, rude, childish and bitchy become a good thing

[brian3]

When I was young being childish and bitchy was seen as being bad. Then people started using the word "diva". Not only did unexceptable behaviour become ok. but it became something people should aspire to. Why is this?

[eye sea]

Are you referring to all of them?

[brian3]

Are you referring to all of them?

They all seem to go together