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View Full Version : Product Placement on Commercial TV starts Feb-11

arista
21-12-2010, 07:55 AM
"The guidelines contain few surprises. Broadcasters will have to alert viewers when programmes containing product placement are aired by using an on-screen logo."

http://www.guardian.co.uk/media/2010/dec/20/ofcom-product-placement-uk-tv


Ofcom you Fecking nutters
A Arrow saying this is a Product on Chewys Corrie.
He Will not Like It




Life In The City.
InOne
21-12-2010, 08:43 AM
D: this sounds stupid, they do it in films without arrows
arista
21-12-2010, 09:04 AM
D: this sounds stupid, they do it in films without arrows



Yes Ofcom
should be changed.

The Curent Staff are a Pain in the Assd
Omah
21-12-2010, 10:16 AM
D: this sounds stupid, they do it in films without arrows

What have arrows got to do with it ?

:conf:
InOne
21-12-2010, 10:17 AM
Read Arista's post
Omah
21-12-2010, 10:30 AM
Read Arista's post

There will be no arrows in Corrie :

Broadcasters will have to alert viewers when programmes containing product placement are aired by using an on-screen logo.

This logo will be unveiled by Ofcom in the new year and will have to appear for a minimum of three seconds at the start and end of programmes that contain product placement. It will also appear after shows return from advertising breaks.
arista
21-12-2010, 11:28 AM
Poxy 3 seconds Icon and Arrow.


It is Not needed.

just put it at the end credits


Chewy will also Hate ofcom.


Life In The Fast Lane.
Scarlett.
21-12-2010, 12:47 PM
Not too bothered it's just basically like where they put "Subtitles" except it will be a logo
arista
21-12-2010, 06:45 PM
Not too bothered it's just basically like where they put "Subtitles" except it will be a logo

Wait till you see it.
Omah
21-12-2010, 07:39 PM
Wait till you see it.

This logo will be unveiled by Ofcom in the new year, so you can't have seen it yet ..... ;)
Scarlett.
04-02-2011, 07:16 PM
Has the logo been unveiled yet?

I wonder what products will be placed in Corrie? I hope this doesnt mean Frescho's becomes Tesco's!
Marsh.
04-02-2011, 07:20 PM
Poxy 3 seconds Icon and Arrow.


It is Not needed.

just put it at the end credits


Chewy will also Hate ofcom.


Life In The Fast Lane.


Kind of defeats the purpose of the logo if it's done after we've seen the product placement.
Plus, it's not the end of the world. Probably like the "subtitles" caption they put on everything these days.