Sam:)
29-07-2011, 10:28 PM
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Freederm has been announced as the sponsor of Big Brother 12. Freederm branding will feature on all marketing for the show. They will also be running in-store promotions and competitions for eviction tickets. The spot cream previously sponsored BB11 on channel 4.
Nick Bampton, commercial sales director at Channel 5, added: “Big Brother is a unique fame-building property and in Freederm we have found a like-minded organisation that believes in the value of a broader partnership arrangement.” Virginia Melis, Freederm brand manager, said: “Freederm is a brand that wants to be associated with fresh, modern and innovative partners. In Channel 5 and Big Brother we have achieved that objective.”
Freederm has been announced as the sponsor of Big Brother 12. Freederm branding will feature on all marketing for the show. They will also be running in-store promotions and competitions for eviction tickets. The spot cream previously sponsored BB11 on channel 4.
Nick Bampton, commercial sales director at Channel 5, added: “Big Brother is a unique fame-building property and in Freederm we have found a like-minded organisation that believes in the value of a broader partnership arrangement.” Virginia Melis, Freederm brand manager, said: “Freederm is a brand that wants to be associated with fresh, modern and innovative partners. In Channel 5 and Big Brother we have achieved that objective.”