ITV to be rebranded today - Brand new news set revealed (Big change)

[Scarlett.]

ITV is gearing up for its biggest brand refresh in more than six years as the company’s marketing chief begins to make his mark.

Group marketing and research director Rufus Radcliffe, who joined from Channel 4 in April last year, is examining the broadcaster’s family of channels and is understood to have been given the green light to introduce changes later this year.

Channel logos and on-screen idents are expected to be refreshed, possibly by September, with one source arguing that the company’s marketing had lagged behind some of its rivals in recent years.

Another source said that everything was under discussion in terms of taking the brand forward, but downplayed the possibility of wholesale changes, such as rethinking of the channel names.

The plans come just weeks after Radcliffe brought a £7m advertising account with agency Bartle Bogle Hegarty in-house. He now aims to turn ITV Creative into a formidable marketing unit, creating fast-turnaround campaigns across the broadcaster’s various media channels.

Radcliffe adopted a similar in-house strategy at C4, where he oversaw the relaunch of E4 and More 4, as well as introducing C4’s floating logo idents. He reports to director of television Peter Fincham, who took on responsibility for marketing in July last year.

ITV’s most recent major brand overhaul was in January 2006, when it ditched its old blue and yellow livery and introduced new on- and off-air logos for its channels.

Broadcast Now

[Sam:)]

I think they could do with new idents but the logo is fine

[Scarlett.]

The logo reminds me of when they went all generic after ITV became ITV Plc

[Smithy]

I don't like the black and yellow one, they need a new one

[Niall]

They need to just go away :bored:

[Callum]

Did you find this on TV Forum?

[Scarlett.]

I don't like the black and yellow one, they need a new one
This ident was best
http://www.tvwhirl.co.uk/images/itv1new2004b.jpg

[Scarlett.]

Did you find this on TV Forum?
Yep haha

[Smithy]

This ident was best
http://www.tvwhirl.co.uk/images/itv1new2004b.jpg

It was :amazed:

[Mystic Mock]

ITV suck away from The X Factor and Dancing On Ice imo.

[Scarlett.]

It was :amazed:

That was right before they went to the new looking ones.

I hate the main ITV logo
http://www.fundraising.co.uk/files/imagecache/604/images/news/itv.gif

[Callum]

Yep haha

Thought so :laugh: 'tis a good forum

I'm personally looking forward to the new idents and logos, I've never been a big fan of the current set, they seem slightly dated now too.

[Scarlett.]

Thought so :laugh: 'tis a good forum

I'm personally looking forward to the new idents and logos, I've never been a big fan of the current set, they seem slightly dated now too.

Indeed it is :hugesmile: I've always thought ITV2's logo has looked out of place with it being the only 3D one

[Scarlett.]

Apparently this is set to happen in January now rather than next month

[Sam:)]

Interesting, have they revealed the logo yet?

[Munchkins]

ITV is probably my least visited main channel tbh

[Shaun]

Needs better programming, bugger the design :laugh: the news presentation is laughably hysteric, and there's too many gameshows and reality TV. Needs some substantial (perhaps cross-atlantic) programmes.

[Mrluvaluva]

A change will be refeshing. Hope they invest some money too in updating their technology although I believe they are introducing their catch up service to Sky Anytime in the autumn which will be a welcome addition.

[arista]

With SkyHD

we have ITV2/3 and 4 in HD

That is great.

[Scarlett.]

It's launching on either 14th Jan or 15th Jan.

[Petershaw1984]

Not sure i like the new itv sign

[Scarlett.]

ITV have been preparing for this over the past few days, taking down the logo on pretty much every one of their buildings

[Me. I Am Salman]

C4 is in dire need of rebranding too. They still use the same idents from at least 7-8 years ago.

[Marc]

Exciting stuff!

[Marc]

they should go for... a big ITV with maybe a 1 next to it..

[Scarlett.]

they should go for... a big ITV with maybe a 1 next to it..

Lol, Sunday is the last day of ITV1, it'll be named ITV on Monday :p

[Marcus.]

can not wait to see it

[Jarrod]

:amazed: Channel 4 next?

[michael21]

the epg name will changes gets ready to rescan :amazed:

[Scarlett.]

It begins
http://up.metropol247.co.uk/gottago/itv.jpg

[Scarlett.]

It begins
http://up.metropol247.co.uk/gottago/itv.jpg

[Scarlett.]

http://i.imgur.com/nbXI1.jpg

It's coming :D

[Scarlett.]

Cy_4-3CwdCs

[Matt]

UyIQAoi5mjQ

**** logo, **** ident

What a waste of money

[Jarrod]

what.

[Jack_]

UyIQAoi5mjQ

**** logo, **** ident

What a waste of money

:o

It's like something from the 80's. Horrendous.

[Scarlett.]

Hopefully they have some better ones up their sleeves, that one reminds me of the 2006 ones

YSQUKtBvGcg

[Scarlett.]

New logos

ITV Sport
https://si0.twimg.com/profile_images/3104345994/5e0dbd13b440637180b7336374866566.jpeg

ITV Player
http://img16.imageshack.us/img16/9969/screenshot20130113at184.png

[Scarlett.]

A new trailer for Mr. Selfridge using the new ITV graphics, I think they work well, I just hope ITV will have better idents than that pug

-NNb3Y-Po3s

http://i605.photobucket.com/albums/tt132/DoctorWoodAdventures/itvtrailer.jpg

[Scarlett.]

New ITV Media site (http://insights.itvmedia.co.uk/2013/01/10/welcome-to-the-sparkly-new-itv-media/)

http://devitvmedia2012.itvserver.co.uk/assets/itv_media_new_design/content/images/561x341_itv-webpage-png.jpg

New "Drama lives on ITV" 2013 trailer, using new logo, with different colours
j3dXQE4C36o

[Scarlett.]

ITV.com rebranded

ITV2 is now red
ITV3 is midnight blue
and ITV4 still carries a similar colour

[Scarlett.]

To be quite honest, this is fantastic
http://sphotos-g.ak.fbcdn.net/hphotos-ak-snc7/317934_10151232469172672_436493733_n.jpg

[Jack_]

I like it, though remains to be seen whether or not their actual news presentation will have changed. I doubt it, more scaremongering I imagine...

The backdrop looks CGI still though?

[Scarlett.]

I like it, though remains to be seen whether or not their actual news presentation will have changed. I doubt it, more scaremongering I imagine...

The backdrop looks CGI still though?

Yeah, I edited the title after a closer look. I think it looks a lot better than the horrible yellow and black one we've had for a long while.

I like the reigonal stuff too
http://sphotos-b.ak.fbcdn.net/hphotos-ak-ash4/429020_528715060482599_571817917_n.jpg

[Smithy]

looks like the C4 news set, I don't like it :/

[Scarlett.]

from ITV's (aka ITV1) facebook
http://sphotos-a.ak.fbcdn.net/hphotos-ak-prn1/73318_10152434048155092_1567472415_n.jpg

http://sphotos-h.ak.fbcdn.net/hphotos-ak-ash4/321486_10151188054322234_1427602132_n.jpg

Apparently from an ITV2 ident
http://sphotos-e.ak.fbcdn.net/hphotos-ak-ash4/431226_10151188054472234_1682866026_n.jpg

http://sphotos-h.ak.fbcdn.net/hphotos-ak-prn1/74960_485924651449832_1482263857_n.jpg

Apparently an ITV3 ident
http://sphotos-e.ak.fbcdn.net/hphotos-ak-prn1/582397_485924704783160_1002950960_n.jpg

[King Gizzard]

Yep can't get over the interlinking letters, especially it looking like utv, and the swamp colour on the main logo

[Scarlett.]

looks like the C4 news set, I don't like it :/

I think that's reason I like it, C4 and BBC News have always had what looks like a "set" whereas ITV has always been set in a magical cgi land
http://www.tvnewsbreak.co.uk/pages/images/itv/news/studio/16.jpg

[Smithy]

I think that's reason I like it, C4 and BBC News have always had what looks like a "set" whereas ITV has always been set in a magical cgi land
http://www.tvnewsbreak.co.uk/pages/images/itv/news/studio/16.jpg

I like it though, It's nice and big, that new one looks cramped

[Scarlett.]

ITV4
https://fbcdn-sphotos-h-a.akamaihd.net/hphotos-ak-ash4/285112_580021832013217_767100272_n.jpg

and their cover photo
https://fbcdn-sphotos-e-a.akamaihd.net/hphotos-ak-prn1/734332_580021562013244_2044955246_n.jpg

[Scarlett.]

http://sphotos-h.ak.fbcdn.net/hphotos-ak-snc7/406011_10151246085352659_107045752_n.jpg

http://sphotos-d.ak.fbcdn.net/hphotos-ak-ash3/538054_10151415465356810_1236100249_n.jpg

http://sphotos-g.ak.fbcdn.net/hphotos-ak-ash4/409638_10151670725663849_2087475360_n.jpg

[Matt]

The branding for the multichannels is far better than the main channel

Some on air promo:

ITV2

iexR-qRDwjg

jTUSbLemvXY

mXPJ-RmceTM

2ZVmrd57qLA

ITV3

URWJHVWfsEY

lCTGIqy0pC4

4SEGQ3TIr0c

ITV4

6jQlqNdHPPk

gucu4C3CmmA

X6AtgGDv2Ns

ITV4 > ITV3 > ITV2 > ITV

[arista]

the HD

is now hd and tiny even on a 32" screen.

itvhd

[Scarlett.]

I noticed ITV(1) now has a DOG (digital on screen graphic) in the top left corner.
http://www.tvliveextra.co.uk/wp-content/uploads/2013/01/dog.jpg

[Scarlett.]

ITV Press Centre has got a brand new site, looks pretty good
http://www.itv.com/presscentre/

[Scarlett.]

The new ITV Studios logo
http://i48.tinypic.com/muu6f6.jpg

I'll miss this one
http://hub.tv-ark.org.uk/images/miscellaneous/images/itv/itv_studios_ident_2009a.jpg

I really like the new newsroom
http://imageshack.us/a/img515/3892/sequence01still002.jpg

New end credits thingy
http://www.thisisfive.co.uk/itv2013/creditsqueeze.jpg