BGT beats The Voice

[Sam:)]

BBC One's new Saturday night prime time talent show, The Voice, was beaten by ITV1's Britain's Got Talent in the much anticipated ratings battle. The Voice, which stars Black Eye Pea's will.i.am, Jessie J, Tom Jones and The Script's Danny O'Donoghue as coaches, pulled in 8.9million viewers (36.2% share of viewership) to Britain's Got Talent's 6.27million during the pair's 20-minute overlap between 8pm and 8.20pm (GMT).

But, Britain's Got Talent, had the last laugh as they pulled in more viewers overall, after The Voice had went off air at 8.20pm. The Simon Cowell judged variety show averaged 9.43million viewers and peaked with a notable 10.94million.

The BBC One singing contest averaged 8.43million viewers over the course of the programme and peaked at 9.6million – an impressive 47.3% share of viewership – at 7.45pm. The Voice, therefore, launched with a higher viewing figures than Britain's Got Talent did in 2007 and The X Factor in 2003.

The launch episode for the sixth series of Britain's Got Talent saw the return of Cowell to the judging panel, alongside Amanda Holden and new judges, comedian David Walliams and, former Strictly Come Dancing judge, Alesha Dixon.

The US version of The Voice is now in its second series, with Christina Aguilera, Cee Lo Green, Maroon 5's Adam Levine and Blake Shelton as coaches.

The show's format sees contestants perform in "blind" auditions, in which the coaches turn their backs on the singers – so that they are only judging the voice. The winner of the UK version of the show will receive a recording contract with Universal.
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[Kizzy]

BGT was brill last night....that opera kid OMG ...shame they did exactly what they did with paul potts and susan boyle and judged him before he opened his gob!

[Maia]

BGT was absolute rubbish :joker: Only decent acts were the duo at the end and that choir, the rest of it was just like a bad parody show

[Black Dagger]

God. Simon's ego now :idc:

But at least The Voice took it down in the 20 minute clash, all that matters.

[Patrick]

Good Grief.

[Roy Mars III]

BGT was brill last night....that opera kid OMG ...shame they did exactly what they did with paul potts and susan boyle and judged him before he opened his gob!

wouldn't be a good story if they didn't 'do' that

[Jack_]

Hardly surprising really, BGT is the established show after all. Both shows were great though I thought, but with BGT just edging it.

Excellent ratings all round though, both the BBC and ITV should be happy. Very impressive start for The Voice.

[Niall]

Aw crap. I was hoping the voice would get better ratings. But its the lesser of two evils really, I'd rather both of them, along with the X Factor, go the way of the Dodo soon. I'm so ****ing sick of all these crappy talent shows.

[Matt]

Britain's Got Talent was *always* going to beat The Voice - the chances of it getting higher ratings for its first ever episode were slim to nil. Let's not forget BGT only got five million viewers for its debut show.

Simon Cowell has no reason to celebrate though - The Voice absolutely thrashed BGT in the twenty minutes they clashed, and on average BGT was down around half a million viewers on its launch last year.

Both sides can claim victories here, but it'll be interesting to see how ITV responds - they clash for twenty minutes again next week, and I imagine if The Voice puts in a similar performance they'll want to reduce that overlap in the future.

[Brother Leon]

BGT is just another X Factor. I don't want to see singers overload. Razy should of won last year and from what people have told me, close to the whole show was singers yesterday. Good thing I missed it.

[Black Dagger]

BGT is just another X Factor. I don't want to see singers overload. Razy should of won last year and from what people have told me, close to the whole show was singers yesterday. Good thing I missed it.

Yeah, Razy was amazing.

It pisses me off though BGT, they claim it's all about variety and yet the final III were all singers.

[LaLaLand]

The Voice was so much better than BGT (which was very, very poor apart from the opera lad).

[Mrluvaluva]

I never get how the ratings work. I assume, as The Voice started at the earlier time, that a contributing factor to it winning in the crossover ratings, was due to the fact that people were already watching it, and started recording BGT to watch when it had finished. Personally, I recorded The Voice and watched it after BGT had finished.

How many people watched one and recorded the other I wonder? I am sure it would be a fair few.

Do viewing figures take into account people viewing programmes on lap tops, tablets, mobiles and games consoles? What about viewers who use on demand services such as BBCi player and ITV player?

[Marc]

They're both good, why not just like both? :)

[Lee.]

I was quite excited about both tbh, but was a bit disappointed with The Voice. BGT however, was as good as ever! I think having ant n Dec help keep it interesting too :)

[Jack_]

The fact that The Voice won in the 20 minute crossover is no surprise. With the exception of myself, who recorded the last 20 minutes of The Voice and switched over to BGT, I expect most people didn't bother turning over a programme they were already an hour into.

ITV went wrong here, and they seriously need to re-evaluate how they're going to schedule BGT in future weeks, as I can see The Voice growing in popularity.

[Kazanne]

I didn't rate the Voice at all,but loved BGT,different strokes for different folks I reckon,can't stand Tom Jones so that didn't help,lol.

[Mystic Mock]

Considering Reality TV shows always get better ratings as they are in there middle run of there life,and the fact that alot of people I know liked The Voice,I think it will be fine.

I will give it ago eventually.

[joeysteele]

The fact that The Voice won in the 20 minute crossover is no surprise. With the exception of myself, who recorded the last 20 minutes of The Voice and switched over to BGT, I expect most people didn't bother turning over a programme they were already an hour into.

ITV went wrong here, and they seriously need to re-evaluate how they're going to schedule BGT in future weeks, as I can see The Voice growing in popularity.

I would agree with all that,especially as to the Voice growing more popular too.