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View Full Version : Weetabix bought by China's Bright Food


Omah
03-05-2012, 11:32 AM
http://www.bbc.co.uk/news/business-17935661

China's Bright Food has bought a controlling stake in Weetabix, which owns the breakfast cereal brand as well as Alpen and Ready Brek.

Bright Food will take a 60% stake in Weetabix in a deal that values the company at £1.2bn.

The Northamptonshire-based firm was family-owned until 2004, when it was bought by Lion Capital.

Weetabix says its trademark breakfast cereal accounts for 7% of UK cereal sales, with annual sales of £101m.

Bright Food chairman Zongnan Wang said: "With Bright Food's strong resources and our expertise in both the Chinese and broader international markets, we are excellently placed to develop the Weetabix business."

什么是神圣的吗?

arista
03-05-2012, 11:45 AM
At least
its not closing this way.

Omah
03-05-2012, 12:32 PM
I don't think there was any chance of Weetabix closing :

http://news.sky.com/home/business/article/16221071

Weetabix, which is the UK's second biggest cereal manufacturer, exports to more than 80 countries, employs nearly 2,000 people and generates annual sales of more than £420m.

The Weetabix cereal alone accounts for 7% of UK cereal sales

http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/8039891/Weetabix-cereals-bars-expand-profits.html

Weetabix cereals bars expand profits

Cereal maker Weetabix, which has been the subject of persistent sales rumours in recent months, defied the recession by posting a 26pc rise in pre-tax profit for 2009.

arista
03-05-2012, 12:44 PM
"I don't think there was any chance of Weetabix closing"

Sure
but times are going to get much harder
they may have private debts
so a Take Over by a Massive Growing Company
is OK.


Life In The City.

Omah
03-05-2012, 12:58 PM
"I don't think there was any chance of Weetabix closing"

Sure
but times are going to get much harder
they may have private debts
so a Take Over by a Massive Growing Company
is OK.


Life In The City.

"may" ..... :puzzled:

arista
03-05-2012, 01:13 PM
Yes the may have Debts
that means in the Near Future on their own
they would close.

Thats what happens
alot nowdays.

Kizzy
03-05-2012, 01:20 PM
http://www.efinancialnews.com/story/2012-05-03/lion-weetabix-return?mod=sectionheadlines-home-PE

arista
03-05-2012, 01:26 PM
"Lion Capital has already made nearly five times its original investment on cereal brand Weetabix and stands to make plenty more, according to Financial News calculations, following today's sale of a controlling stake that values the UK food firm at £1.2bn."


Yes Wise Kizzy
the Stock Market is Cool.

GypsyGoth
03-05-2012, 08:23 PM
This is part one of the chinese plan to poison everybody and then take over britain.

arista
04-05-2012, 07:50 AM
This is part one of the chinese plan to poison everybody and then take over britain.


Fantasy.

China has a Nation it has to hold on to
they would not want to take over the UK