So Jeff Ford does understand the importance of a new eye then...

[daniel-lewis-1985]

From ds (thank god)

Channel 5's director of programmes Jeff Ford said: "The Big Brother eye logo is one of TV's most iconic symbols, and this fresh new look reflects how the show itself is constantly evolving and reinventing itself. It will be front and centre of the new campaign as we ramp up the excitement ahead of the show returning to Channel 5 this summer

[JohnnyBB]

Jeff Fords a dope it would have been producer suzy begging him to give the go-ahead to change it.

[Patrick]

It's funny because the current BB Eye isn't iconic - I put a photo up of it on Facebook earlier, and people popped up and asked me what it was for.

In the past - people would of got it right away and knew it was a Big Brother eye.

But at least they're trying. And he understands the importance of changing it every series, but all in all - he's still a massive bellend.

[DigitalSid]

It's funny because the current BB Eye isn't iconic - I put a photo up of it on Facebook earlier, and people popped up and asked me what it was for.

In the past - people would of got it right away and knew it was a Big Brother eye.

But at least they're trying. And he understands the importance of changing it every series, but all in all - he's still a massive bellend.

:laugh:

[Mystic Mock]

Just the concept of the show needs to be brought back now and he has redeemed himself.

[Black Dagger]

Just a shame the prick doesn't have a clue about Live-Feed.

[Jordan.]

Why has it only just changed now then? We've had 1 bb series and 2 celeb series with the same eye. (changing the colour of the clouds in the titles doesnt count as a new eye). Hopefully they add the star to it for the next celeb series.

[Marc]

I'm coming around to it more and more.

[elliebrew]

starting to like it, needs a bit more getting used to

[Jake.]

The one in the trailer/titles looks far better