Was there a product placement featured last night?

[Fenn]

The symbol came up on the opening titles, but I didnt notice one. Only the sponsor, Schwarzkopf, but it wasn't really a product placement, more just a commercial?

EDIT: Just found it - http://www.mediaweek.co.uk/News/MostEmailed/1135265/Henkel-secures-product-placement-Big-Brother-bathroom/

[Jack_]

Yeah I saw the 'P' and wondered what it'd be for. I noticed a reference to the film Mamma Mia because of Lydia (I think?), so maybe that was it.

[Fenn]

http://www.mediaweek.co.uk/News/MostEmailed/1135265/Henkel-secures-product-placement-Big-Brother-bathroom/

[Patrick]

..So like, that 'P' is going to be there throughout the whole series? :idc:

[Tregard]

Yeah, it's there all series.

[Jack_]

http://www.mediaweek.co.uk/News/MostEmailed/1135265/Henkel-secures-product-placement-Big-Brother-bathroom/

Oh isn't that lovely for them...I've got an idea of what they could spend that extra revenue on...

You know, it really is just stupid. Shows like American Idol and X Factor USA use product placement to fund free phone voting, how about they put this extra revenue to some ****ing use.