ITV's all new logo unveiled

[Matt]

All of the ITV channels will be rebranded in January and 'ITV1' is going back to being just 'ITV'

http://distilleryimage10.instagram.com/79d745f22f5e11e2877022000a9f1278_7.jpg

Diabolically terrible :eek:

[Maia]

Eugh D:

Their current logo >

[Ryan.]

I like it

[Ryan.]

Colours are crap though, and its a bit 'young' for the main channel. Maybe better suited for teen based subsidy a la E4

[Marcus.]

oh my that not a good logo it very bad

[Matt]

Colours are crap though, and its a bit 'young' for the main channel. Maybe better suited for teen based subsidy a la E4

On the contrary I think it looks a bit too old for the main channel - looks like it should be a logo for a sewing magazine or something like that

[Me. I Am Salman]

Not bad

[Shaun]

ew

[King Gizzard]

terrible. keep thinking it looks like UTV

[Josy]

Not keen on that

[Scarlett.]

Might look better in motion I guess

[Marcus.]

Might look better in motion I guess

let hope

[Scarlett.]

Actually, it could have been a lot worse, a lot of people were thinking "London 2012"

[Scarlett.]

Just read that ITV News will be getting a new set and new music to go with the revamp.

[Marcus.]

Just read that ITV News will be getting a new set and new music to go with the revamp.

oh why like it the way it is

[CharlieO]

I honestly could not care. They can do what they like

[Novo]

If it was just one color it would look better but the colors are just so out of place it looks weird.. and why on earth would you use Brown

[Marsh.]

The logos and branding is the last thing they need to sort out.

Leave it as it is and spend the money on decent programming.

[Scarlett.]

It looks a tiny bit better on a white background, though a HQ pic of it would be good
https://pbs.twimg.com/media/A7xMHj4CAAEMoTu.jpg:large

[Scarlett.]

Is this the coperate logo, or the logo for ITV1 (soon to be called ITV)?

[Niall]

It's crap. Just like 95% of their programming. :idc:

[Maia]

I think it looks worse in 2D tbh

[Smithy]

:laugh2: Thats so terrible

[Scarlett.]

Just in case you wanted to see it on a cushion
http://i47.tinypic.com/15nr3q1.jpg
lol

[Jake.]

rank

[Josiah.]

If it was just one color it would look better but the colors are just so out of place it looks weird.. and why on earth would you use Brown

That is not brown on the logo, its a darker shade of green.

[Matt]

Official flat version:

http://i2.cdnds.net/12/46/618x314/media_new_itv_logo.jpg

http://www.digitalspy.co.uk/media/news/a438502/itv1-to-become-itv-in-major-corporate-rebrand.html

[King Gizzard]

that is terrible that swamp colour is so out of place

[Maia]

It's literally a downgrade

[Mrluvaluva]

ITV should be spending more money improving other aspects of it's portfolio such as the ITV player etc. The new logo does nothing for it's identity.

[King Gizzard]

reminds me of when mcdonalds painted all their restaurants green...and they are awful too

[Maia]

McDonalds painting all their restaurants green was an upgrade

[Scarlett.]

A few variations
http://i2.cdnds.net/12/46/618x344/itv-pressrelease-screen-rgbfinal151112.jpg

http://i2.cdnds.net/12/46/618x344/itv-pressrelease-screen-rgbfinal151112_1.jpg

http://i2.cdnds.net/12/46/618x344/itv-pressrelease-screen-rgbfinal151112_2.jpg

http://i2.cdnds.net/12/46/618x344/itv-pressrelease-screen-rgbfinal151112_3.jpg


Shoot me, but I think it looks kinda decent with the variations.

[Scarlett.]

A few variations
http://i2.cdnds.net/12/46/618x344/itv-pressrelease-screen-rgbfinal151112.jpg

http://i2.cdnds.net/12/46/618x344/itv-pressrelease-screen-rgbfinal151112_1.jpg

http://i2.cdnds.net/12/46/618x344/itv-pressrelease-screen-rgbfinal151112_2.jpg

http://i2.cdnds.net/12/46/618x344/itv-pressrelease-screen-rgbfinal151112_3.jpg


Shoot me, but I think it looks kinda decent with the variations.

[Maia]

Against the silver background = delicious

The rest = still quite meh

[Scarlett.]

Some news on the ITV2, ITV3, ITV4 and CITV variations
- ITV2 is to become the "home of infectious entertainment", with the sixth biggest channel in the UK getting a "hot red" version of the logo and red on-screen identify, including new idents and 'end boards'.

- ITV3 is to be positioned as the "keeper of ITV's treasured and timeless drama", with a new "midnight blue" logo and idents that feature stories told in shadow-puppet style animation inside glass bell jars.

- ITV4, which has previously struggled with its identity, will adopt a "slate grey" logo and become the "home of sport and cult classics", as well as a "man club". Channel promotion will include pub factoids - such as "One in ten children in Europe are conceived on an Ikea bed" - and idents featuring viewer nominated "dreams come true", such as driving a Rolls Royce into a swimming pool.

- CITV will get a yellowy-orange logo and playful idents that "burp and fart, and do other things kids love"

[Maia]

Red for ITV2, oh god

[Scarlett.]

It sounds like they're gonna try and focus on what the channels are about a bit more, which is a good thing.

[Mrluvaluva]

A few variations

Shoot me, but I think it looks kinda decent with the variations.

http://images3.wikia.nocookie.net/__cb20091215101522/uncyclopedia/images/c/c9/Machine_gun_cat.gif

The first two variations are slightly better I must admit.

[Scarlett.]

Apparently, for future trails on ITV(1) they can pick three colours out of them and put them on the logo, ITV will no longer have a colour (Such as the old blue and yellow and yellow and black)

[Locke.]

What a brilliant logo, definitely better than the current one

[Doogle]

- CITV will get a yellowy-orange logo and playful idents that "burp and fart, and do other things kids love"

oh dear lord :laugh2:

[Scarlett.]

What a brilliant logo, definitely better than the current one
I have to agree, the new look actually suits what ITV is about, the last look was waaaay to corperate for a channel like ITV.

[Jack_]

The 'T' looping into the 'V' looks nice but the 'i' makes it difficult to read, as someone else said it looks like a 'U'. Not keen on the colours either but on some other backgrounds it looks alright. I actually quite like the black/yellow colour scheme personally.

The idents are in need of a revamp though. And I prefer ITV1 to simply just ITV.

Just read that ITV News will be getting a new set and new music to go with the revamp.

Let's hope they get a new reporting and presentation style while they're at it, replacing sensationalism with impartiality.

[Scarlett.]

The 'T' looping into the 'V' looks nice but the 'i' makes it difficult to read, as someone else said it looks like a 'U'. Not keen on the colours either but on some other backgrounds it looks alright. I actually quite like the black/yellow colour scheme personally.

The idents are in need of a revamp though. And I prefer ITV1 to simply just ITV.



Let's hope they get a new reporting and presentation style while they're at it, replacing sensationalism with impartiality.

I really miss the old News at Ten era, when they first brought it back, they seemed more serious toward news back then, and then ITV news became all flashy yellow graphics.

I wonder what the ITV Studios/.com/Player logos will look like?

[Scarlett.]

Apparently on some TV's the ITV Player has prematurely put out the other channel logos
http://i49.tinypic.com/iz9lzn.jpg
http://i46.tinypic.com/33wmcs8.jpg

[Marc]

I don't mind it at all actually...

[Scarlett.]

I like the new CITV logo lol

[Matt]

The ITV4 logo is such an amazing match for the target audience

hashtag sarcasm

[Jamie585]

I quite like it! ITV on it's own doesn't work though, just looks like a pattern :conf:

[Scarlett.]

To be fair those logos arent really in context, they're just set against white backgrounds

[Matt]

Wonder if they're keeping the current ITV font?

[Jords]

lmao

[arista]

So far they have used it in Gold
that looks great

[Marsh.]

So far they have used it in Gold
that looks great

That's the old logo done up for Christmas.

[Me. I Am Salman]

Love the CITV, ITV2 and ITV3 logos

[Samm]

I've warmed to it :idc: