On launch night do you think they will...

[jackc1806]

Advertise on ITV? I think an ad during both Emmerdales and one on C4s Location Location Location could bring in extra viewers. I doubt they will however.

[DigitalSid]

I don't think they'll even advertise on Channel 5 this time, and that's free.

[rk3388]

I don't think they'll even advertise on Channel 5 this time, and that's free.

Well technically not free because theyre losing money from other advertisers

[Jesus.]

I thought the rest of the title was going to say:

"Give a celebrity a secret task" to which the answer will definitely be yes. The celebs won't believe it, we won't believe it, but the show will act as though it's the best task ever.

[Marcus.]

I thought the rest of the title was going to say:

"Give a celebrity a secret task" to which the answer will definitely be yes. The celebs won't believe it, we won't believe it, but the show will act as though it's the best task ever.

yep they will

[daniel-lewis-1985]

NOT A CHANCE.

[Matt]

Well technically not free because theyre losing money from other advertisers

It is free, channel promos aren't counted in airtime for commercial advertisements (which I believe is limited to twelve minutes an hour by Ofcom)

[DigitalSid]

Well technically not free because theyre losing money from other advertisers

Only if the ad exceeds a certain length, a chunk of each ad break is specifically allocated to in-house ads and can't be sold to advertisers. Not that the cost in lost ad revenue to exceed it comes close to the potential profit to be made from referred viewers to three weeks of CBB.

[daniel-lewis-1985]

Only if the ad exceeds a certain length, a chunk of each ad break is specifically allocated to in-house ads and can't be sold to advertisers. Not that the cost in lost ad revenue to exceed it comes close to the potential profit to be made from referred viewers to three weeks of CBB.

Its like you're Sheldon Cooper.

[Petershaw1984]

Cant see them advertising on anyother channels