bbfan1991
26-04-2013, 01:30 PM
A lingerie range for men has proven to be a commercial success.
Australian company HommeMystere came up with the idea after lamenting the dearth of fancy male underwear, and aimed to fix this by producing and selling items such as bras and thongs specific for the gender.
http://i1.cdnds.net/13/17/618x459/odd_men_lingerie_1.jpg
Brent Krause, HommeMystere founder, explained: "Women have a broad range of fabrics, colours, styles and textures, where guys have a limited offering.
"We decided to trial a few different patterns and use satins with a hint of lace in the designs, and the response was far greater than expected."
HommeMystere added that they are looking into expanding and opening shops in the UK as a result of the positive reaction their lingerie has received.
"While many people view our line as something for the gay community, it is far more likely straight guys prefer to wear lingerie," Krause stated.
http://i1.cdnds.net/13/17/300x450/odd_men_lingerie_2.jpg
http://i1.cdnds.net/13/17/300x450/odd_men_lingerie_3.jpg
"Often, the bras cause confusion with women and a frequent comment is, 'Why? There's nothing to support'. [But] it's the feel of the garment that's important, not the function.
"After all, if garments are supposed to be worn only for support, why do women wear knickers?
"To those that do not 'get' the idea of seeing their man in HommeMystere, it's all about the feel of the fabrics and adding another dimension for the senses. Don't knock it until you try it!"
WTF?:laugh2::laugh3:
Australian company HommeMystere came up with the idea after lamenting the dearth of fancy male underwear, and aimed to fix this by producing and selling items such as bras and thongs specific for the gender.
http://i1.cdnds.net/13/17/618x459/odd_men_lingerie_1.jpg
Brent Krause, HommeMystere founder, explained: "Women have a broad range of fabrics, colours, styles and textures, where guys have a limited offering.
"We decided to trial a few different patterns and use satins with a hint of lace in the designs, and the response was far greater than expected."
HommeMystere added that they are looking into expanding and opening shops in the UK as a result of the positive reaction their lingerie has received.
"While many people view our line as something for the gay community, it is far more likely straight guys prefer to wear lingerie," Krause stated.
http://i1.cdnds.net/13/17/300x450/odd_men_lingerie_2.jpg
http://i1.cdnds.net/13/17/300x450/odd_men_lingerie_3.jpg
"Often, the bras cause confusion with women and a frequent comment is, 'Why? There's nothing to support'. [But] it's the feel of the garment that's important, not the function.
"After all, if garments are supposed to be worn only for support, why do women wear knickers?
"To those that do not 'get' the idea of seeing their man in HommeMystere, it's all about the feel of the fabrics and adding another dimension for the senses. Don't knock it until you try it!"
WTF?:laugh2::laugh3: