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Brother Leon
09-05-2014, 08:30 PM
Apple 'To Buy Dr Dre's Beats Firm For $3.2bn'

Dr Dre calls himself the "first billionaire in hip hop" as the iPhone maker lines up a huge bid for his headphones company.

http://www.independent.co.uk/incoming/article9343985.ece/alternates/w460/466283625.jpg

Apple is set to buy headphone maker Beats Electronics for $3.2bn (£1.9bn), it has been reported.

The Financial Times says the deal could be announced as early as next week, marking Apple's largest ever acquisition.

Founded by rapper and music producer Dr Dre and fellow music producer Jimmy Iovine in 2008, the firm produces 'Beats by Dr Dre' headphones and also runs a music streaming service.

Beats Electronics received a $500m (£295m) investment from Carlyle Group last September, valuing the company at more than $1bn.

It has been reported that Apple is contemplating a Spotify-like on-demand music service.

Some technology analysts have speculated that the purchase plans are motivated by acquiring Beats' streaming arm rather than the headphones division.

Apple is sitting on a $133bn (£78bn) cash pile, and chief executive Tim Cook has said the firm has "no problem" with spending large sums of money to acquire top companies.

Apple and Beats have not commented on the reports.

However, in a video posted by singer Tyrese Gibson, Dr Dre boasts that he is "the first billionaire in hip hop".

He then laughs as Gibson says: "Billionaire boys club for real, homie. The Forbes list just changed."

Dre, a former member of NWA, compared his company to Apple in an interview in 2011.

He said: "We're trying to eventually be second to Apple. And I don't think that's a bad position."


http://news.sky.com/story/1258197/apple-to-buy-dr-dres-beats-firm-for-3-2bn


Damnn...Dre wins.

Shaun
09-05-2014, 08:37 PM
crazy

are they any good? All I see is hipsters saying they suck :laugh:

Ramsay
09-05-2014, 08:39 PM
Imagine actually having that amount of money holy ****

jackc1806
09-05-2014, 08:44 PM
Imagine actually having that amount of money holy ****

It'd be pretty cool tbh

Ramsay
09-05-2014, 08:45 PM
I know well it'd go straight to my head :laugh: would completely ruin me

Josy
09-05-2014, 08:45 PM
Crazy money. Good for Dre though.

Brother Leon
09-05-2014, 08:48 PM
crazy

are they any good? All I see is hipsters saying they suck :laugh:

For what they cost there are better performance ones I guess, but they look nice,are comfortable and the sound cancellation/sound is pretty good. I got ones as a present a couple years ago and they are doing good enough for me.

T*
09-05-2014, 08:50 PM
Beats- Giving you £30 worth headphones for up to £300, Because rapper brand

Brother Leon
09-05-2014, 08:52 PM
Beats- Giving you £30 worth headphones for up to £300, Because rapper brand

Welcome to life. Everything "branded" is like this pretty much.

Josy
09-05-2014, 09:08 PM
Beats- Giving you £30 worth headphones for up to £300, Because rapper brand

Meh I don't buy things just because of the brand tbh... Beats are good, my old HTC was good with them in it too.

That's probably why apple are buying it so they can stick them in iphones.

InOne
09-05-2014, 10:34 PM
Good as time as any to post this classic

w3YhsGfqI2U

:pipe:

alex_front2
10-05-2014, 12:47 AM
Fantastic news.

It's interesting to see certian folk in comments sections become furious at a black guy becoming a $ and £ billionaire and reading snooty articles about Dre and how he's involved

http://www.telegraph.co.uk/technology/news/10818805/Beats-headphones-how-involved-is-Dr-Dre.html

What Rhiannon Williams actually means is 'nope Dre can't really be involved' as this would mean a) he's actually really savvy outside of music as Rhiannon knows all blacks are good for in making money is sport, rap and drugs :nono: b ) it's technology and blacks surely are clueless about this :nono: Pathetic cow, Rhiannon.

Shaun
28-05-2014, 09:03 PM
it's been confirmed :worry: drinks on dre tonight

Jake.
28-05-2014, 09:49 PM
Doesn't matter, Beats are nothing more than a fashion accessory now anyway so that will suit Apple fine

King Gizzard
28-05-2014, 09:54 PM
do they keep his name or what?