Are returning HMs a ratings gimmick?

[Kai Anders]

With returning HMs almost definitely on the cards, is this just a gimmick to get good ratings if they go drastically downhill. Like remember Big Brother ARMAGEDDON Week? We all assumed it was a last minute, or planned if things go wrong, style of thing. I have a feeling they'll add anyone within a week of poor ratings just to try and keep things stable. It's like manipulation, but this time for money, viewership and the usual HM favouritism IMO.

[mrmattybeck1]

Who cares it will be fun

[Daniel.]

It's a ratings loser if they bring that John James thing back

[Firewire]

I thought it was originally but now that they're releasing the line-up almost 48 hours before suggests that there will be returns. Why would we care about people we don't know?