Why were the producers so desperate to snap up Lee Ryan?

[Ashley.]

He was asked for five consecutive series' until he finally gave in to the producers. What was so special about him that the producers kept on trying to snap him up?!

[Black Dagger]

He turned out to be one of the most bizarrely unexpected villains ever. Was totally worth it.

[Pete.]

He was an amazing CBB villain and carried CBB13

[Jamesy]

I'm not quite sure what they expected from him initially. On paper I would have him down as just a filler 'celeb' that doesn't contribute anything to the series.

It paid off anyway given how he became the main villain of CBB13 and formed a big part of that series.