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View Full Version : Is 'Workie' worth it?...

Kizzy
23-10-2015, 11:54 AM
The DWP's latest advertising campaign is a moral monstrosity

'Make no mistake – this Tory Government isn’t here to end poverty but to rebrand it. Perhaps never before has this country been ruled by a party so image obsessed and PR driven. As they plough on with austerity, as much energy is expended on how policies look as how they actually affect people.

In the latest branding of austerity, the Department of Work and Pensions (DWP) has unveiled a fluffy mascot. Called "Workie", the multi-coloured cuddly creature bumbles around Britain beaming at pugs and wondering why people don’t care enough about pensions. It made its first appearance on the DWP’s Twitter feed yesterday, before airing on TV last night during an ad break between Coronation St and Emmerdale. Astonishingly, "Workie" cost £8.45m to commission.'

WhOp8BJa2hk


http://www.independent.co.uk/voices/the-dwps-latest-advertising-campaign-is-a-moral-monstrosity-a6704531.html
smudgie
23-10-2015, 12:19 PM
Not too sure it is as bad as it sounds.
The 8.5 million is for the whole campaign not just the initial advert.
People need to be made aware of their pension rights, no doubt it will save the government money in the future when we all have a pension of sorts to rely on.:shrug:
Scarlett.
23-10-2015, 12:26 PM
Cause pensions are totally still gonna be a thing by the time I hit 90 or whatever stupid age it will be raised to by then.
user104658
23-10-2015, 12:29 PM
It's patronising drivel that makes it very clear exactly how the high-up Tories perceive the average working Brit: Childish, and stupid.

The much simpler, cheaper solution would have been to legally compell employers to make sure that their staff are aware... as most big companies did ages ago.
arista
23-10-2015, 12:32 PM
I like when he meets the Dog at the End
user104658
23-10-2015, 12:32 PM
Cause pensions are totally still gonna be a thing by the time I hit 90 or whatever stupid age it will be raised to by then.

True, anyone with half a brain will avoid pension plans and plan for their retirement with their own investments. It's about the only hope in hell people our age have of retiring before 75. And what's the point of retiring at 75?? "Good work sir, you've done your bit, now you can relay and enjo... Oh, you died. Oh well never mind. At least your kids can inherit your pension pot. After we take half of it."
user104658
23-10-2015, 12:33 PM
I like when he meets the Dog at the End

http://media.zuza.com/5/d/5d0eb150-5b1b-4b22-b7a1-df643a56c72e/B821689622Z.1_20140813152217_000_GD91A5ACM.2_Conte nt.jpg
Kizzy
23-10-2015, 12:34 PM
It's patronising drivel that makes it very clear exactly how the high-up Tories perceive the average working Brit: Childish, and stupid.

The much simpler, cheaper solution would have been to legally compell employers to make sure that their staff are aware... as most big companies did ages ago.

My thoughts exactly, this is aimed at employers not 5yr olds....
Banal, silly but monstrously expensive, I'd love to see a costings of this project.
arista
23-10-2015, 12:35 PM
No T.S. we do not like that Fat Punk
its like this fella
https://s-media-cache-ak0.pinimg.com/736x/08/8c/27/088c27fd841538610e4f24579446b39a.jpg