Company offers £1m to sponsor remainder of CBB

[Arneldo]

netmovers.net, a multi-ethnic media internet company, have offerd Channel 4 £1m to sponsor the rest of CBB according to Sky News.

[Sophii3x]

lmao I've never heared of them

Didn't CW give like 3 million a series?

[Arneldo]

LONDON - Channel 4 has been approached by up to nine companies seeking to sponsor 'Celebrity Big Brother', despite the show being dogged by accusations of racism.

After Carphone Warehouse announced it was to suspend its sponsorship of the series, a wide range of brands including a newspaper, a magazine, a car manufacturer and a high-street retailer have approached Channel 4 with offers to sponsor the series, according to media agency sources.

However, Channel 4 is still locked into a contract with Carphone Warehouse, which yesterday pulled its sponsorship idents from last night's 9pm episode.

The commercial broadcaster is expecting the company to resume its sponsorship of the main Big Brother strand, featuring contestants from the general public, when the eighth series starts in the summer.

The broadcaster replaced the idents, which featured an animated character called ‘Mowbli', with teaser clips from the diary room.

The publicity surrounding the show has generated additional interest from viewers. According to unofficial figures, ratings leapt to an average of 5.7m last night, up from 4.5m on the previous evening's episode.

However, 'Celebrity Big Brother' was not the most watched programme during its 9pm-10 pm time slot. BBC crime drama, 'Judge John Deed', averaged 6.3m on BBC One.

[Chrizzle]

I'm going to miss Mowbli :(

[Emilee]

LOL Mowbbli was awesome. Carphone warehouse was a great sponsor.

[Sam]

Mowbbli rocked. I like the voice ... The carrrrrrrrphone warehouse says goodbye to another celebrity housemate.

[Sophii3x]

Mowbli had an awsome voice

..The Carrrrphone Warehouse

[Slezer]

Can't believe CW pulled out. So stupid.

[BigSister]

yeah i liked that as well and i like dthe awards people too and the gym 1

[Rory]

Haha I have some of the idents on my computer!

Mowbli!

[Hippy]

I preferred the TalkTalk ones with all the people creating pictures

[Arneldo]

Mowblii was annoying - And Ed Byrnes Voice is irratating.

I agree with Hippy, The Talk Talk ads were much better.

[bovvered?]

Mowbli was wearing a bit thin with me! Like you Hippy I loved the 'Talk Talk' ones