New Domino's Pizza boxes revealed

[Will.]

"We wanted to celebrate Domino's distinctive and unique brand character by making it bold, simple and charismatic. We started by removing all the generic category communication from the boxes, focusing only on what Domino's owned: its once iconic red and blue domino logo.

Knowing that 96 percent of all Domino's pizzas are sold in pairs, we decided to make the brand's logo pivotal to the design with one red box, one blue box. The result was bold, brave and simple packaging design. An open invitation for sharing and play."

http://assets.itsnicethat.com/system/files/042016/570e138b7fa44cf7230024e9/index_default/1-Domino's-JKR.png?1460540680

http://www.adweek.com/adfreak/dominos-new-pizza-delivery-boxes-uk-are-just-bloody-awesome-170830

[Will.]

Please tell me I'm not the only one who orders themselves a pizza and not 2 :worry:

[Samm]

It's cute

[Jake.]

like them

[reece(:]

I only buy one pizza tho

[Scarlett.]

I did like the old look, but these look pretty nice.

[Marsh.]

Beautiful.

[Marsh.]

An open invitation for sharing and playing

Not people actually playing dominoes. :worry:

[Rob!]

I've never known a pizza box be described as brave before.