James
01-05-2018, 07:39 PM
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TV provider Freeview has released a new ad campaign underlining the breadth of content available on its channels.
The latest spot from Anomaly mashes together memorable visuals and soundtracks from some of the UK's most identifiable shows, informing viewers just what is on offer in the network. It builds upon The Other Way campaign, which previously leant upon beloved IPs to stir up a connection with the brand.
The ad features audio cues from the likes of the BBC, ITV, Channel 4, Channel 5 and UKTV’s Dave, claiming the brand possesses 95% of the UK’s favourite TV shows. The creative features some of these, including Match of the Day, Have I Got News for You, Gogglebox, Thunderbirds and Big Brother.
Neema Shah Khan, head of marketing at Freeview, said: “Together with Anomaly we’ve created a truly unique ad, celebrating the nation’s favourite TV theme tunes and reminding TV lovers everywhere that Freeview provides all these shows (and more) for free.”
The ads will run on TV, VOD and online throughout May, supported by paid digital advertising and a competition giveaway.
http://www.thedrum.com/news/2018/05/01/freeview-stirs-up-emotion-and-recognition-with-ad-mashup-mixing-iconic-british-shows
TV provider Freeview has released a new ad campaign underlining the breadth of content available on its channels.
The latest spot from Anomaly mashes together memorable visuals and soundtracks from some of the UK's most identifiable shows, informing viewers just what is on offer in the network. It builds upon The Other Way campaign, which previously leant upon beloved IPs to stir up a connection with the brand.
The ad features audio cues from the likes of the BBC, ITV, Channel 4, Channel 5 and UKTV’s Dave, claiming the brand possesses 95% of the UK’s favourite TV shows. The creative features some of these, including Match of the Day, Have I Got News for You, Gogglebox, Thunderbirds and Big Brother.
Neema Shah Khan, head of marketing at Freeview, said: “Together with Anomaly we’ve created a truly unique ad, celebrating the nation’s favourite TV theme tunes and reminding TV lovers everywhere that Freeview provides all these shows (and more) for free.”
The ads will run on TV, VOD and online throughout May, supported by paid digital advertising and a competition giveaway.
http://www.thedrum.com/news/2018/05/01/freeview-stirs-up-emotion-and-recognition-with-ad-mashup-mixing-iconic-british-shows