Why are all of the ITV theme tunes/songs different today?

[LaLaLand]

Anyone know why?

All of the theme tunes for shows on ITV today are different, like classical/piano.

Noticed on This Morning, then The Chase and now Emmerdale. :shrug:

[Morgan.]

Anyone know why?

All of the theme tunes for shows on ITV today are different, like classical/piano.

Noticed on This Morning, then The Chase and now Emmerdale. :shrug:

Yeah apparently is something's really elaborate. Like Elton John is tipped to Ben in the John Lewis Xmas advert, so the piano theme tunes are to tease that or something

[Matthew.]

oh they’ve all changed?

[LaLaLand]

Corrie now!

[LaLaLand]

Yeah apparently is something's really elaborate. Like Elton John is tipped to Ben in the John Lewis Xmas advert, so the piano theme tunes are to tease that or something

Ah really? Makes sense!

[Oliver_W]

Anyone remember when Phillip Schofield appeared in every ITV show for a whole day?

[Matthew.]

Anyone remember when Phillip Schofield appeared in every ITV show for a whole day?

the best day of my entire life

[James]

They said it will be revealed at 9:15 tomorrow, so might be an advert like John Lewis.

If that is what it is I'd of thought that (the theme tunes) would be a form of product placement they haven't acknowledged?