McDonald's loses Big Mac trademark after legal battle with Irish chain

[Niamh.]

Good for him, Supermacs is nicer than McDonalds anyway :hee:


Pat McDonagh earned the nickname Supermac as an Irish teenager after a barnstorming performance in a Gaelic football match in the late 1960s.

The centre half-back guided his school, Carmelite college of Moate, County Westmeath, to victory over St Gerald’s, a more fancied team.

On Tuesday, half a century later, McDonagh prevailed in a different arena when his fast-food chain, Supermac’s, won a landmark legal battle against McDonald’s over the use of trademarks.

The Galway-based firm persuaded the European Union Intellectual Property Office (EUIPO) to cancel McDonald’s use of the “Big Mac” trademark, opening the way for Supermac to expand across Britain and continental Europe.

McDonald’s can appeal against the ruling.

https://i.imgur.com/ldRiB6Q.jpg?1

“We’re delighted. It’s a unique victory when you take on the golden arches and win,” McDonagh, Supermac’s managing director, said.

“This is a victory for all small businesses. It prevents bigger companies from hoarding trademarks with no intention of using them.”

The EUIPO, which is based in Alicante, Spain, ruled that McDonald’s had not proven genuine use of Big Mac, which it trademarked in 1996, as a burger or restaurant name.

The trademark had stymied Supermac’s ambition of expanding beyond Ireland because McDonald’s had argued that similarity between Big Mac and Supermac would confuse customers.

https://i.imgur.com/tpmKewy.jpg?1

“We said there’d be no confusion. Big Mac and Supermac are two different things,” said McDonagh, 65.

He opened the first Supermac’s in Ballinasloe, a town in county Galway, in 1978. The company now has 106 outlets across Ireland and Northern Ireland.

In a statement, Supermac’s said it had won a David versus Goliath battle against trademark bullying by a powerful multinational.

“They trademarked the SnackBox, which is one of Supermac’s most popular products, even though the product is not actually offered by them,” said McDonagh. “The EU is basically saying either use it or lose it.”

On the day of the Brexit vote in Westminster the case showed the value of European Union membership, he said. “You can go to the EU and get a fair hearing.”

McDonald’s did not immediately respond to a request for comment.

https://www.theguardian.com/business/2019/jan/15/mcdonalds-loses-big-mac-trademark-legal-battle-supermacs?CMP=Share_AndroidApp_Copy_to_clipboard&fbclid=IwAR2GQVYzTm9DSPwN3fDVmTqNh6bv-R-w6SyeKpReGpEzlcdKmQezmMrAD2k

[arista]

Supermacs
is nothing like Big Mac TM

[user104658]

Is it BIGGER than a Big Mac though, that's the important question.

[Niamh.]

Is it BIGGER than a Big Mac though, that's the important question.

It's the name of the restaurant "Supermac's" that they weren't allowed use outside of Ireland because McDonalds had "Big Mac" trademarked and said Supermacs was too similar to it which is pretty ridiculous

[LukeB]

Is it BIGGER than a Big Mac though, that's the important question.

It’s mcdonalds so ofc it would be :hehe:

[Crimson Dynamo]

and I bet they use Irish meat...

:skull:


neigh chance

[arista]

and I bet they use Irish meat...

:skull:


neigh chance


Yes and any cheaper imports

[Niamh.]

Yes and any cheaper imports

Feck off, Supermacs is way nicer than McDonalds and you can get almost everything there

[Niamh.]

Is it BIGGER than a Big Mac though, that's the important question.

https://i.imgur.com/I9UW0kG.jpg?1

[Livia]

Good for Supermacs. I hate the big conglomerates' mentality that they can dictate to small businesses. Next time I go to Ireland I'll make a point of having a Supermac.

Did you HAVE to post a pic, Niamh? I haven't had any breakfast and I'm starving...

[arista]

Triple Big Mac

[Niamh.]

Good for Supermacs. I hate the big conglomerates' mentality that they can dictate to small businesses. Next time I go to Ireland I'll make a point of having a Supermac.

Did you HAVE to post a pic, Niamh? I haven't had any breakfast and I'm starving...

:laugh2:

But yeah, there's no way anyone would ever "confuse" any restaurant with McDonalds anyway, they're the most recognisable fast food chain out there.

Triple Big Mac

Their "big Mac" is called a mighty mac

[Crimson Dynamo]

https://i.imgur.com/I9UW0kG.jpg?1

I am quite sure that they gallop of the shelves..

[user104658]

https://i.imgur.com/I9UW0kG.jpg?1

:omgno:. I'd have to take out the pickle and tomato though :umm2:. I don't mind tomatoes in general but they overpower the flavour of a burger :nono:.

[user104658]

I am quite sure that they gallop of the shelves..

:shrug: Horse meat is delicious anyway LT. It's similar to venison but without the gaminess and it's higher in protein and lower in fat than beef. It's just taboo to eat it because Horses are one of the "chosen few" animals that humans have chosen to personify... if you apply any logic to it, it's ridiculous that people are like "OMG no don't eat that horse! Eat this cow instead." :think:

[Niamh.]

:shrug: Horse meat is delicious anyway LT. It's similar to venison but without the gaminess and it's higher in protein and lower in fat than beef. It's just taboo to eat it because Horses are one of the "chosen few" animals that humans have chosen to personify... if you apply any logic to it, it's ridiculous that people are like "OMG no don't eat that horse! Eat this cow instead." :think:

Exactly. It's geography, like religion really. I don't know why people think eating certain animals is horrific but cows and sheep etc is fine :laugh:

[bots]

I ordered up horse meat when i was abroad once without realising and it was very tasty :shrug:

[Livia]

:shrug: Horse meat is delicious anyway LT. It's similar to venison but without the gaminess and it's higher in protein and lower in fat than beef. It's just taboo to eat it because Horses are one of the "chosen few" animals that humans have chosen to personify... if you apply any logic to it, it's ridiculous that people are like "OMG no don't eat that horse! Eat this cow instead." :think:

Horses are not the "chosen few"... even though we don't eat them, we've used and abused them as much, if not more, than other animals over the years. Horses are not bred for meat and they're often kept as pets to ride... no one wants to eat something that may be a pet. Also I don't want to eat Bambi nor Shaun the Sheep.

[James]

https://tokyofox.files.wordpress.com/2012/09/comingtoamerica12.jpg

ApU_FTV25fM

[Niamh.]

Oh coming to America, I love that film :love:

[arista]

https://tokyofox.files.wordpress.com/2012/09/comingtoamerica12.jpg

ApU_FTV25fM




Yes Good guy - No Seeds in the Bun

[James]

Oh coming to America, I love that film :love:

They've announced a sequel to that too. :think:

[Niamh.]

They've announced a sequel to that too. :think:

ah no seriously? hhhmmm

[James]

ah no seriously? hhhmmm

Yeah, Eddie Murphy is returning to do it.

http://collider.com/coming-to-america-2-sequel-update-eddie-murphy/

[Niamh.]

Yeah, Eddie Murphy is returning to do it.

http://collider.com/coming-to-america-2-sequel-update-eddie-murphy/

I haven't seen him in anything in years. It was an hilarious movie back in it's day, not sure how well it would work now though :think:

[Crimson Dynamo]

:shrug: Horse meat is delicious anyway LT. It's similar to venison but without the gaminess and it's higher in protein and lower in fat than beef. It's just taboo to eat it because Horses are one of the "chosen few" animals that humans have chosen to personify... if you apply any logic to it, it's ridiculous that people are like "OMG no don't eat that horse! Eat this cow instead." :think:

that may be so but have you seen the videos of the dog markets in China?


I aint eating no McPoodle

[thesheriff443]

McDonald’s Use Irish beef

[Beso]

https://i.imgur.com/I9UW0kG.jpg?1

Pity it looks like a battered vagina in reality.

[thesheriff443]

Dog eating gets a lot of support I’m here for the pussies that get eaten.

[arista]

McDonald’s Use Irish beef



Sure and other nations
to keep their supply going

[arista]

Pity it looks like a battered vagina in reality.


It looks like a improved
Big Mac with tomatoes

[Niamh.]

It looks like a improved
Big Mac with tomatoes

Arista taking the smut out of my thread :flutter:

[thesheriff443]

Arista taking the smut out of my thread :flutter:

Sorry Virgin Mary

[daniel-lewis-1985]

Wait did Mcdonalds actually try to stop this guy using Supermac outside of Ireland if so that's a ****ty move on their behalf seeing as his somewhat small business wouldn't really affect their billion dollar company.

Ive stopped eating beef but i suddenly have a craving for a burger now :(

[arista]

Wait did Mcdonalds actually try to stop this guy using Supermac outside of Ireland if so that's a ****ty move on their behalf seeing as his somewhat small business wouldn't really affect their billion dollar company.

Ive stopped eating beef but i suddenly have a craving for a burger now :(


Because it looks like a Improved Larger Big Mac

[user104658]

Ive stopped eating beef but i suddenly have a craving for a burger now :(

https://media.tenor.com/images/312da6da8f254b624743680f95b1f05e/tenor.gif

[Beso]

It looks like a improved
Big Mac with tomatoes

And gherkins D:

[Matthew.]

https://i.imgur.com/I9UW0kG.jpg?1

That looks fine :drool:

[Niamh.]

I hope this is real :laugh2:

https://scontent.fdub4-1.fna.fbcdn.net/v/t1.0-9/51685764_1545774718889839_2541901769080832000_n.jp g?_nc_cat=101&_nc_ht=scontent.fdub4-1.fna&oh=93f2aeee51c593cf85f83ee92e90d87d&oe=5CF64B9E

[Liam-]

:joker:
Serves them right