Why was Jade Goody the only celebrity that was pushed?

[Rita40]

A lot of ex big brother contestants seem to do well for themselves but it seems agents only focused on Jade Goody as the success stories. I don't believe Jade was the only one to make up to 1 million yet she seemed to be the only one they focused.

I think this was a poor choice as they could captivate the audience even more with shows popularity.

[Beastie]

She had a personality and desperately wanted to stay in the limelight.

[Marsh.]

I think she was the first to hit a million out of former housemates, not the only one.

They didn't push her out of everyone, she just built up a huge following initially.