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View Full Version : Comedian Joe Lycett changes his name to Hugo Boss in support of small business


arista
02-03-2020, 10:53 AM
[Comedian Joe Lycett changes his name
to Hugo Boss in support of small businesses
'targeted' by fashion designer
Joe Lycett posted a photo of
a letter showing he has
changed his name by deed poll.]

https://pbs.twimg.com/card_img/1234438713310171136/q2vZl61L?format=png&name=small
He popped into the W1 BBC Studio
for the Victoria Show,

https://i.dailymail.co.uk/1s/2020/03/01/17/25394628-8062391-The_comedian_now_known_as_Hugo_Boss_posted_a_lette r_showing_he_h-m-45_1583082254922.jpg




I think he may like the new name.


[Joe Lycett posted a letter on Twitter
with the UK Deed Poll Office's letterhead,
which commits him to
"absolutely and entirely renounce,
relinquish and abandon the
use of my said former name".
The 31-year-old said he will be
launching a
"brand new product as Hugo Boss",
with all details to be revealed
on a new series of his consumer
show Got Your Back on Channel 4HD.
He tweeted: "So, Hugo Boss
[who turnover approx $2.7 billion a year]
have sent cease and desist letters
to a number of small businesses and
charities who use the he word 'BOSS' or similar."]

https://news.sky.com/story/comedian-joe-lycett-changes-his-name-to-hugo-boss-in-support-of-small-businesses-targeted-by-fashion-designer-11947629

Mitchell
03-03-2020, 12:47 AM
King

arista
03-03-2020, 01:33 AM
Yes he is doing good.

Livia
03-03-2020, 12:05 PM
Hugo Boss, the despicable old Nazi, made such a lovely job of all the Waffen-SS and Wehrmacht uniforms, I can totally understand why people still want to buy his stuff.