Jaguar cars goes WOKE and gets Ratioed

[Crimson Dynamo]

rLtFIrqhfng

Man behind Jaguar’s new woke rebrand is BLM supporting American designer
who has bragged about establishing ‘over 15 DEI groups' at the car maker.


Santino Pietrosanti previously boasted about his push for diversity at Jaguar
saying:

“We're passionate about our people and we're committed to fostering a diverse
inclusive and unified culture that is representative of not only the people who
use our products but in a society in which we all live.”
Source: Daily Mail

https://i.dailymail.co.uk/1s/2024/11/21/00/92310055-14106133-image-a-4_1732149354590.jpg

[Crimson Dynamo]

copy nothing :joker:

https://pbs.twimg.com/media/Gc0kclZbgAAU7FO?format=jpg&name=small

[Black Dagger]

Woke woke woke woke woke

[Livia]

Goodbye Jaguar. It's been a pleasure but you've monumentally ****ed up in this one.

[Livia]

Does anyone on here recognise a representation of themselves in that ad?

[Crimson Dynamo]

Does anyone on here recognise a representation of themselves in that ad?

I don't think anyone on Tibb was in Zoolander?

:think:

[Livia]

I don't think anyone on Tibb was in Zoolander?

:think:

LOL... You'd have been sooo good in Zoolander...

[bots]

jaguar was dumbed down 30 years ago

[Crimson Dynamo]

https://pbs.twimg.com/media/Gc2DNsJXAAA3hxu?format=jpg&name=small

[James]

I was reminded of a pretentious Dunlop tyres advert in the 90s that won lots of advertising awards.

Only problem was that it did nothing to help sales.

tNrV8pL9Lbw

Watching it back, they did actually show the product though.

[Zizu]

[/IMG]



https://uploads.tapatalk-cdn.com/20241121/f8c84fde41e56f83d316deda759ddb5f.jpg

https://uploads.tapatalk-cdn.com/20241121/c24caf705dfc2115b026a8d2d3b0fd35.jpg


Sent from my iPhone using Tapatalk Pro

[user104658]

copy nothing :joker:

https://pbs.twimg.com/media/Gc0kclZbgAAU7FO?format=jpg&name=small

Nah other than Facebook, Google and Microsoft (and the latter two of those mainly because the logos were classics) ... all of the new logos in this image are better than the old ones, which are simply dated, nothing to do with "wokeness".

That is Jaguar aside though. Their new font doesn't fit a car brand at all. As for the advert, it's ... a miss. Misjudged. We'll say that.

I don't think there's any harm in them going for a new market - as much as the believers who are convinced Trump is going to live forever believe that they as puffy faced blokes with beer bellies are going to be the world's core spending power forever ... they are not, and if Jaguar don't find a core market outside of recently-divorced men in middle management, they're going to go bust.

That said...

...I'm not sure what market they are going for here, or that this market is ever going to be buying a Jag.

[user104658]

I was reminded of a pretentious Dunlop tyres advert in the 90s that won lots of advertising awards.

Only problem was that it did nothing to help sales.

tNrV8pL9Lbw

Watching it back, they did actually show the product though.

I'm sure there was some other ad a few years back that everyone absolutely loved - but no one could remember what it was an ad for.

I say this, currently totally unable to remember what it was an ad for.

[Crimson Dynamo]

the goon who made the advert obviously loved the Benetton ads from back in the day and just copied them

He also worked at Bud Lite by the way

https://www.ft.com/__origami/service/image/v2/images/raw/http%3A%2F%2Fcom.ft.imagepublish.upp-prod-eu.s3.amazonaws.com%2Fd848f178-bdb3-11e8-8dfd-2f1cbc7ee27c?source=next-article&fit=scale-down&quality=highest&width=700&dpr=1

[arista]

Yes LT
that Ad is **** as hell.

No cars in it
Massive Errors

[Crimson Dynamo]

Yes LT
that Ad is woke as hell.

No cars in it
Massive Errors

I think its a teaser advert and you get the car in the next one

but the damage is now done

[Ammi]

I'm sure there was some other ad a few years back that everyone absolutely loved - but no one could remember what it was an ad for.

I say this, currently totally unable to remember what it was an ad for.

…that’s the thing, though…who can recall ads now…we spend so much time watching catch up so that we don’t have to watch those ads and then there are screams that they’re not good ad…it feels like any televised ad for any company is not a good use of advertising budget…

[Ammi]

https://i.dailymail.co.uk/1s/2024/11/19/20/92255513-14102135-image-a-6_1732047033831.jpg

[arista]

I think its a teaser advert and you get the car in the next one

but the damage is now done



Yes that Ad company are Dumb as hell

[Livia]

If I ever bought a Jag it would be an old XK120. Nothing woke about them.

[Glenn.]

What are the snowflakes triggered by now?

[Liam-]

What are the snowflakes triggered by now?

Black people as usual

[Zizu]

If I ever bought a Jag it would be an old XK120. Nothing woke about them.


Jaguar XJ6 ??


Sent from my iPhone using Tapatalk Pro

[Crimson Dynamo]

tFQpnBkvrcs

[Abra]

What's so "woke" about it? The fact that black people are in it?

It's hilarious how we have gotten to a point where the word "woke" is so overused it has literally become meaningless and if anything it has just became a dog whistle for the Karen's and Keith's to express their frustration every time something doesn't resemble 1930's Germany.

[Livia]

What's so "woke" about it? The fact that black people are in it?

It's hilarious how we have gotten to a point where the word "woke" is so overused it has literally become meaningless and if anything it has just became a dog whistle for the Karen's and Keith's to express their frustration every time something doesn't resemble 1930's Germany.

Oh calm down. I don't know why some people have chosen to see this discussion as racist. Who mentioned black people? It's a car ad with no car in it. They've changed to logo from a jaguar to kindergarten letters. It's stupid.

[Livia]

Jaguar XJ6 ??


Sent from my iPhone using Tapatalk Pro

No.... XS120 for me

https://th.bing.com/th/id/OIP.XreeLriaGUQCsznXhxgIBgHaE7?rs=1&pid=ImgDetMain

[Abra]

Oh calm down. I don't know why some people have chosen to see this discussion as racist. Who mentioned black people? It's a car ad with no car in it. They've changed to logo from a jaguar to kindergarten letters. It's stupid.

So explain what is "woke" about it? Quickly.

[Livia]

So explain what is "woke" about it? Quickly.

Quickly? LOL...

[Livia]

So explain what is "woke" about it? Quickly.

Here you go... from Urban Dictionary:

...the original meaning is slowly fading and instead, is used more often to term someone as hypocritical and think they are the 'enlightened' despite the fact that they are extremely close-minded and are unable to accept other people's criticism or different perspective. Especially considering the existence of echo chamber(media) that helped them to find other like-minded individuals, thus, further solidifying their 'progressive' opinion.

[Crimson Dynamo]

I feel sorry for the people who work in the dealerships as they will be the ones who will suffer :sad:

[Abra]

Quickly? LOL...

So nothing then?

Interesting. A silence that says a lot :smug:

[Abra]

Here you go... from Urban Dictionary:

...the original meaning is slowly fading and instead, is used more often to term someone as hypocritical and think they are the 'enlightened' despite the fact that they are extremely close-minded and are unable to accept other people's criticism or different perspective. Especially considering the existence of echo chamber(media) that helped them to find other like-minded individuals, thus, further solidifying their 'progressive' opinion.

I didn't ask you for a definition of the word, I asked you to explain what is so "woke" about this advertisement in particular. I'll keep waiting.

[Livia]

So nothing then?

Interesting. A silence that says a lot :smug:

A smug smiley. Speaks volumes.

[Livia]

I didn't ask you for a definition of the word, I asked you to explain what is so "woke" about this advertisement in particular. I'll keep waiting.

When you learn how to speak to people, perhaps you'll get a proper answer to a post. Keep going the way you're going and you'll be talking to yourself.

[Abra]

When you learn how to speak to people, perhaps you'll get a proper answer to a post. Keep going the way you're going and you'll be talking to yourself.

So still deflecting and not able to answer my question?

What a surprise :smug:

[Livia]

So still deflecting and not able to answer my question?

What a surprise :smug:

No, not unable. Unwilling. Maybe serious debates isn't for you...

[Cherie]

It reminds me of the adverts that are created on the Apprentice, how would you know what it is advertising? :conf:

[Abra]

No, not unable. Unwilling. Maybe serious debates isn't for you...

Or you just realised that you can't answer the question without sounding like a racist so you thought it would be a better idea to scramble and deflect in any way you could. A serious debate is had with serious people, not people who whine about "woke" because their precious selves are triggered by an advert.

[Livia]

Or you just realised that you can't answer the question without sounding like a racist so you thought it would be a better idea to scramble and deflect in any way you could. A serious debate is had with serious people, not people who whine about "woke" because their precious selves are triggered by an advert.

I myself am from a minority.

I want to let you know that when someone puts you on ignore they can't see your posts anymore and don't get a notification that you've replied to them.

Bye.

[Abra]

I myself am from a minority.

I want to let you know that when someone puts you on ignore they can't see your posts anymore and don't get a notification that you've replied to them.

Bye.Okay... and?

Jeez I guess home truths really aren't for everyone :laugh:

[Livia]

It reminds me of the adverts that are created on the Apprentice, how would you know what it is advertising? :conf:

Maybe you have to guess? Maybe this is the new direction for advertising. We're not going to show you what we're selling, you have to make a wild stab in the dark.

[Liam-]

Complain something is too woke, then cant explain why its woke, typical from the snowflake right wingers, they’d rather looks stupid than admit they don’t like seeing too many black people on tv

[Crimson Dynamo]

So still deflecting and not able to answer my question?

What a surprise :smug:

here

Vivek explains it in very simple neutral terms

:douf:

TpPBCx_vHYA

[Livia]

Complain something is too woke, then cant explain why its woke, typical from the snowflake right wingers, they’d rather looks stupid than admit they don’t like seeing too many black people on tv

Liam, you are the king of looking stupid.

Had the question been asked reasonably, and if the poster in question had not ridiculously invoked Godwin's law in their first post, there might have been a discussion.

[Crimson Dynamo]

copy nothing :joker:

https://i.pinimg.com/736x/2f/69/3c/2f693c23e9b8c96e91ee080727b4540c.jpghttps://static.toiimg.com/thumb/msid-115487914,imgsize-1933373,width-400,resizemode-4/115487914.jpg

[Glenn.]

So no answer on why it’s woke yet?

Just the same old talking down to people by the same woman and the contrarian posting YouTube videos and not answering why it’s woke.

[Oliver_W]

I agree with SB in that I think it's a crap advert, definitely a swing and a miss ... but I don't really see how it's woke? The "deliberate anti-aesthetic appearance" of the models is the only thing remotely woke.

[Abra]

here

Vivek explains it in very simple neutral terms

:douf:

TpPBCx_vHYA

Why are people responding with so-called definitions of the word "woke"? I asked what was "woke" about the advert that was posted, not what the word means to people that have been scare mongered and brainwashed into thinking all the "woke" lefties are out to get them.

[Abra]

Complain something is too woke, then cant explain why its woke, typical from the snowflake right wingers, they’d rather looks stupid than admit they don’t like seeing too many black people on tv

Yeah, notice how we're still waiting for an answer? :laugh: Apparently they can answer it.. they just don't want to :joker:

[Crimson Dynamo]

As usual Brett nails it beautifully :joker:

6vb6J5eeuPM

[user104658]

I agree with SB in that I think it's a crap advert, definitely a swing and a miss ... but I don't really see how it's woke? The "deliberate anti-aesthetic appearance" of the models is the only thing remotely woke.

Yes I think it would be fair to call it "aesthetically woke" in what the visual is definitely intended to evoke. I don't think that makes the advertising in itself woke.

You could maybe call the apparent shift from fuelled cars to electric "woke"... once upon a time... a bit more difficult to do so now that the incel-king face most associated with electric vehicles is the same one permanently buried between Donald Trump's arsecheeks.

Your average anti-woke-bloke loves a bit of Musk / X so they can't really be all that against the odd electric car here and there.

[Abra]

We all know what they mean when they say "woke", they just don't have the balls to say what they mean out loud because then it's harder for them to pretend they aren't racist.

[Livia]

As usual Brett nails it beautifully :joker:

6vb6J5eeuPM

I could not have put it better.

[Alf]

We all know what they mean when they say "balls"

It means they're racist.

Basically the logic being used here

[Abra]

*right wing grifter says some meaningless bullshit*

Right wing: "Nailed it! OWNING the libs! DESTROYING the libs!"

The echo chamber is so loud :joker:

[Alf]

*right wing grifter says some meaningless bullshit*

Right wing: "Nailed it! OWNING the libs! DESTROYING the libs!"

The echo chamber is so loud :joker:Get em' Donnie

[Abra]

We all know what they mean when they say "balls"

It means they're racist.

Basically the logic being used here

If you're being deliberately disingenuous and obtuse, sure. There have been plenty of opportunities to explain what is so "woke" about this advert, but so far nothing. We all know the right wing have a long history of using the word "woke" as a dog whistle to describe anything that includes people who aren't white, but sure play dumb if you think it helps you.

[Alf]

If you're being deliberately disingenuous and obtuse, sure. There have been plenty of opportunities to explain what is so "woke" about this advert, but so far nothing. We all know the right wing have a long history of using the word "woke" as a dog whistle to describe anything that includes people who aren't white, but sure play dumb if you think it helps you.Young man, there's no need to feel down
I said, young man, pick yourself off the ground
I said, young man, 'cause your in a new town
There's no need to be unhappy

[Zizu]

Young man, there's no need to feel down
I said, young man, pick yourself off the ground
I said, young man, 'cause your in a new town
There's no need to be unhappy


Love the Pet Shop Boys !!!


Sent from my iPhone using Tapatalk Pro

[bots]

Love the Pet Shop Boys !!!


Sent from my iPhone using Tapatalk Pro

it's the village people :laugh:

[Crimson Dynamo]

it's the village people :laugh:

Same only different

[Glenn.]

Came back to see if anyone had actually answered why it’s woke.

Can see the contrarian has posted more YT videos instead of an actual answer that isn’t spoon fed to him.

[Cherie]

Came back to see if anyone had actually answered why it’s woke.

Can see the contrarian has posted more YT videos instead of an actual answer that isn’t spoon fed to him.

ok lets flip this round, what is good about the advert, it hasn't even got the iconic jaguar....how would you know what they were advertising?

[user104658]

If you're being deliberately disingenuous and obtuse, sure. There have been plenty of opportunities to explain what is so "woke" about this advert, but so far nothing. We all know the right wing have a long history of using the word "woke" as a dog whistle to describe anything that includes people who aren't white, but sure play dumb if you think it helps you.

Tbf I don't think this is actually accurate - when the whinging about "wokeness" starts, it's generally in reference to anything "LGBT-coded".

Generally.

In the case of this advert when they guffaw and grumble they're talking about the clothes and hairstyles. Not the diversity in race.

In this case.

Dont get me wrong they are also often racist - LT especially enjoys a little race bait dogwhistle on TiBB, though I feel like he's lost the passion for it lately because people got wise to that schtik.

But for this ad I genuinely don't think it was about race.

[Glenn.]

ok lets flip this round, what is good about the advert, it hasn't even got the iconic jaguar....how would you know what they were advertising?

It literally says…… jaguar…

[Alf]

The advert is an exercise in social engineering.

They're saying. This is what the World ought to look like. Because we, a collection of self-subscribed social outcasts, marginalised people, people who are not ordinary, and would like to delete ordinary. We want our ailing consciences and our insecurities soothed.

So we have to make everything, even if it's not related to us, about us.

[Alf]

And I stole the above view, because I thought it was spot on.

[Mystic Mock]

rLtFIrqhfng

Man behind Jaguar’s new woke rebrand is BLM supporting American designer
who has bragged about establishing ‘over 15 DEI groups' at the car maker.


Santino Pietrosanti previously boasted about his push for diversity at Jaguar
saying:

“We're passionate about our people and we're committed to fostering a diverse
inclusive and unified culture that is representative of not only the people who
use our products but in a society in which we all live.”
Source: Daily Mail

https://i.dailymail.co.uk/1s/2024/11/21/00/92310055-14106133-image-a-4_1732149354590.jpg

That's good.

Does he want to say his real thoughts now, instead of the media trained response that all of these companies make?

[arista]

[The advert is an exercise in social engineering.]


For Sure.
Alf.

[Mystic Mock]

What's so "woke" about it? The fact that black people are in it?

It's hilarious how we have gotten to a point where the word "woke" is so overused it has literally become meaningless and if anything it has just became a dog whistle for the Karen's and Keith's to express their frustration every time something doesn't resemble 1930's Germany.

Woke Is The New Snowflake.:laugh:

[Mystic Mock]

I agree with SB in that I think it's a crap advert, definitely a swing and a miss ... but I don't really see how it's woke? The "deliberate anti-aesthetic appearance" of the models is the only thing remotely woke.

That's the main thing that I've noticed, without watching the Advert anyway.

[Abra]

The advert is an exercise in social engineering.

They're saying. This is what the World ought to look like. Because we, a collection of self-subscribed social outcasts, marginalised people, people who are not ordinary, and would like to delete ordinary. We want our ailing consciences and our insecurities soothed.

So we have to make everything, even if it's not related to us, about us.

Imagine being this paranoid over a car advert :joker:

[Glenn.]

Still no explanation on how it’s woke I see

[Alf]

Imagine being this paranoid over a car advert :joker:Imagine being a wokey

:laugh::joker:

[Oliver_W]

Yes I think it would be fair to call it "aesthetically woke" in what the visual is definitely intended to evoke. I don't think that makes the advertising in itself woke.

That's the main thing that I've noticed, without watching the Advert anyway.

If everyone in the advert was hot, and dressed as such, no-one would call it woke.

[Crimson Dynamo]

In the middle East regions the "advert" was shortened and they cut the guy in the dress holding the hammer

how very progressive

:skull:

[Nicky91]

this advert has nothing to do with cars, i agree with Brett, that video you posted LT


it more comes across like a fashion/inclusivity advert, rather than what they should be advertising - cars, since they are a brand of car (used to like them in F1 too tbh, all those years before Red Bull took over, especially was a fan of Eddie Irvine)

[Cherie]

It literally says…… jaguar…

yes it does but Jaguar is associated with the iconic animal in its brand, just the word on its own is meaningless

[Cherie]

this advert has nothing to do with cars, i agree with Brett, that video you posted LT


it more comes across like a fashion/inclusivity advert, rather than what they should be advertising - cars, since they are a brand of car (used to like them in F1 too tbh, all those years before Red Bull took over, especially was a fan of Eddie Irvine)

that was my thought too, more of a fashion cat walk

[Livia]

Let's all meet here in a year's time to look at Jaguar's sales and shares. I guess some people will say even that suggestion is racist.

[Beso]

People actually get paid fir stuff like this...

More money than sense some companies

[thesheriff443]

I thought it was Glenn’s dating matches to be honest

[thesheriff443]

People actually get paid fir stuff like this...

More money than sense some companies

They spent hundreds of thousands trying to work out how to stop cereal going soggy in the bowl

[bots]

to me, the advert is what happens when it is put in front of a few focus groups and the updates have been applied

[Oliver_W]

They spent hundreds of thousands trying to work out how to stop cereal going soggy in the bowl

Put the milk in first.

The should ALWAYS go in before the cereal.

[thesheriff443]

Put the milk in first.

The should ALWAYS go in before the cereal.

Don’t add milk stays bone dry

[Beso]

Don’t add milk stays bone dry


Raw cornflakes would cut you up.

[Vicky.]

Put the milk in first.

The should ALWAYS go in before the cereal.

Monster

[thesheriff443]

Raw cornflakes would cut you up.

Fck me I’m the only man left on the planet
I’m the man that eats some free cat biscuits at the pet shop for a laugh
They are dry as fck

[Mystic Mock]

If everyone in the advert was hot, and dressed as such, no-one would call it woke.

I miss when we used to have more hot women on TV.:bawling:

I know that it's not the nicest opinion in the world, but it is how I feel.

[Zizu]

I miss when we used to have more hot women on TV.:bawling:

I know that it's not the nicest opinion in the world, but it is how I feel.


Pretty sure most heterosexual guys feel exactly the same way .. it’s only natural, surely


Sent from my iPhone using Tapatalk Pro

[Crimson Dynamo]

Put the milk in first.

The should ALWAYS go in before the cereal.

what fresh hell is this?????

[user104658]

I’m the man that eats some free cat biscuits at the pet shop for a laugh


:joker:

[user104658]

Let's all meet here in a year's time to look at Jaguar's sales and shares. I guess some people will say even that suggestion is racist.

To be fair, free-market economics is actually a little bit racist (because people are, in general, inherently a little bit racist). But that's a much bigger thread :omgno:.

...and not one that anyone in their right mind would start on this forum...

[Abra]

Imagine being a wokey

:laugh::joker:

Imagine getting to your big age and just calling everything you see "woke" because you're confused at the world around you :laugh: You're so far gone too

[Nicky91]

Imagine getting to your big age and just calling everything you see "woke" because you're confused at the world around you :laugh: You're so far gone too

fair on most other times :hug:, but honestly this is a car company, the only thing they should be advertising is the cars


this is a pure shameless publicity stunt for quick and easy attention, even negative publicity is still publicity

[Glenn.]

I thought it was Glenn’s dating matches to be honest

You what mate?

[thesheriff443]

You what mate?

Different Glenn :joker:

[Crimson Dynamo]

Reimagined

https://pbs.twimg.com/media/Gc2xktPagAAzyC-?format=jpg&name=small

[Abra]

fair on most other times :hug:, but honestly this is a car company, the only thing they should be advertising is the cars


this is a pure shameless publicity stunt for quick and easy attention, even negative publicity is still publicity

I would agree that they should focus on cars but advertising has a long long history of advertising products without actually advertising the product, and it's often done very successfully. For example, the Cadbury's adverts with the kids with the crazy eyebrows and the gorilla playing the drums. Budweiser's "Whassup!" adverts, beer and alcohol adverts that feature attractive people on holiday but no actual beer. Advertising is often about selling a feeling rather than the product itself. If you can sell a feeling, the product sells itself.

I'm not saying that I think this Jaguar advert is even done very well, I just think constantly resorting to the "woke" card every time something isn't 100% white is just tiring and has become a dog whistle for racists.

[Glenn.]

Definitely.

And that’s why none of them will ever admit it’s because black people are in it. The Boots Christmas advert is another prime example: black woman on TV equals multicultural doctrine.

[Alf]

1859661429588230406


MwFC8No2V9c

[Crimson Dynamo]

Jaguar boss says criticism of new advert is ‘vile hatred and intolerance’

:facepalm:

Rawdon Glover, the managing director of Jaguar, said the campaign message
had been lost in “a blaze of intolerance”, adding that the carmaker must move
away from “traditional automotive stereotypes”

DT

Go Woke Go Broke

[Abra]

Jaguar boss says criticism of new advert is ‘vile hatred and intolerance’

:facepalm:

Rawdon Glover, the managing director of Jaguar, said the campaign message
had been lost in “a blaze of intolerance”, adding that the carmaker must move
away from “traditional automotive stereotypes”

DT

Go Woke Go Broke

Still waiting for you to explain what is "woke" about it... :hehe:

I wonder why it's this hard for you

[Oliver_W]

So we'll give you another chance... what's so "woke" about it?

As SB rephrased from my post, it has the "woke aesthetic" where everyone is deliberately unattractive, but the content or storyline isn't woke. If it were redone in the exact same way with the same racial makeup, but with super models in revealing clothing, no-one would call it woke.

[Crimson Dynamo]

Ricky Gervais rickygervais
·

I got the jumper from Amazon for 20 quid, by the way. But that was before I
saw the Jaguar advert. I’ll get it right next time 😂

https://x.com/rickygervais/status/1859911564113125600

[Abra]

As SB rephrased from my post, it has the "woke aesthetic" where everyone is deliberately unattractive, but the content or storyline isn't woke. If it were redone in the exact same way with the same racial makeup, but with super models in revealing clothing, no-one would call it woke.

That's one theory but I'm not sure I agree. There have been many occasions where adverts or films etc with conventionally attractive POC have been called "woke" because of their skin colour. In fact it happens a lot. Hence why I call it a dog whistle. Users like Alf know that they can't just come out and say what it is they don't like about what they see on TV, so they go for the option to call it "woke" so they can pretend like that's not what they meant. It doesn't work on anyone though.

Plus, if all models that were cast in this advert had been white but ugly as sin, there's no way it would have been called "woke", I just don't think that's realistic. We all know what "woke" means to these people in 2024, it means diverse.

Appreciate you actually having a conversation in good faith though and not just avoiding the question like the plague.

[Crimson Dynamo]

This is what you get when you get a sane adult to make a car commercial and not some woke DEI freakshow

:love:

cQX-QXxwGvA

[James]

Was going to lock this thread, but I wanted to respond to this.

This is what you get when you get a sane adult to make a car commercial and not some woke DEI freakshow

:love:

cQX-QXxwGvA

Volvo XC90 - Hybrid - From £59,730

Volvo EX90 - Electric - £95,400

Government's going to ban the sale of the cheaper one in 2030. :shrug:

https://i.dailymail.co.uk/1s/2024/11/19/20/92255513-14102135-image-a-6_1732047033831.jpg

He's an electric car merchant - needs to sit this one out.

[bots]

jaguar is basically ford these days is it not?

[James]

jaguar is basically ford these days is it not?

Tata Motors of India these days.

[Crimson Dynamo]

Was going to lock this thread, but I wanted to respond to this.



Volvo XC90 - Hybrid - From £59,730

Volvo EX90 - Electric - £95,400

Government's going to ban the sale of the cheaper one in 2030. :shrug:



He's an electric car merchant - needs to sit this one out.

so instead of dealing with the personal comments you decide to ban the word w.oke?

Oh deary me

[James]

so instead of dealing with the personal comments you decide to ban the word w.oke?

Oh deary me

For now.

[bots]

Tata Motors of India these days.

thats a pretty ominous name :laugh:

[Crimson Dynamo]

thats a pretty ominous name :laugh:

:joker:

[Alf]

so instead of dealing with the personal comments you decide to ban the word w.oke?

Oh deary meSat back and allowed several forum members to be accused of being a racist, for two days. As soon as someone stands up to those accusers, that's when he decides to take any action.

[Beso]

Half the folk in here have never watched an episode of top gear in thier puff.

[Cherie]

I **** up

[user104658]

Sat back and allowed several forum members to be accused of being a racist, for two days. As soon as someone stands up to those accusers, that's when he decides to take any action.

Do you think it has anything to do with the fact that people on this forum are constantly being racist? :think:

[Crimson Dynamo]

Do you think it has anything to do with the fact that people on this forum are constantly being racist? :think:

sit down SB

all you do is run the forum dwn to try and make yourself the hero



we all see you

:joker:

[Mystic Mock]

Pretty sure most heterosexual guys feel exactly the same way .. it’s only natural, surely


Sent from my iPhone using Tapatalk Pro

I would think so, but some people do get really touchy nowadays.

[user104658]

sit down SB

all you do is run the forum dwn to try and make yourself the hero



we all see you

:joker:

You believe this forum is a bigger part of everyone's day than it is LT. It might be all you still have going on but some of us are actually doing OK :joker:.

The saddest part?

No one needs to run this forum down. It's flat as a pancake.

So if it really is a big part of your day, like I think it might be, or like it seems to be?

Painful.

[Mystic Mock]

Definitely.

And that’s why none of them will ever admit it’s because black people are in it. The Boots Christmas advert is another prime example: black woman on TV equals multicultural doctrine.

What is with the Boots controversy out of interest?

Is the Advert being hyper political?

[user104658]

What is with the Boots controversy out of interest?

Is the Advert being hyper political?

No it just has someone in it who upset the Royalists over a year ago.

[Mystic Mock]

That's one theory but I'm not sure I agree. There have been many occasions where adverts or films etc with conventionally attractive POC have been called "****" because of their skin colour. In fact it happens a lot. Hence why I call it a dog whistle. Users like Alf know that they can't just come out and say what it is they don't like about what they see on TV, so they go for the option to call it "****" so they can pretend like that's not what they meant. It doesn't work on anyone though.

Plus, if all models that were cast in this advert had been white but ugly as sin, there's no way it would have been called "****", I just don't think that's realistic. We all know what "****" means to these people in 2024, it means diverse.

Appreciate you actually having a conversation in good faith though and not just avoiding the question like the plague.

I think that you make some fair points in your post.

And to answer your question, my definition of **** (which I don't know why the word is being censored lol) falls into three categories for me.

1. Deliberately casting ugly people for roles under the guise of being "more realistic" because yes, Karen Gillan, Gal Gadot, and Margot Robbie aren't real, guys. I believe that they're just AI images imprinted into our minds.:joker:

2. Dialogue being incredibly drab, safe, and boring because they're constantly scared of "offending" people.

And 3. When we stop having what I call the BBUK level of diversity, which I think was quite well balanced this series imo.

We instead have to have every identity all in one Show just for the sake of having them in the Show, and that includes the white straight male role too, I just want to see people that fit whatever Show that they're in.

That's the three criterias where I judge something as ****.

[Mystic Mock]

No it just has someone in it who upset the Royalists over a year ago.

Oh the psycho girl off the Queen Charlotte programme?

[arista]

Why has W__O__K____E__


Gone Starred?

Is this an Error?
James

[Oliver_W]

Why has W__O__K____E__


Gone Starred?

Is this an Error?
James

Another forum I'm on censors woke, it's quite comical tbh :laugh:

[Ninastar]

Woke woke woke woke Woke woke woke woke Woke woke woke woke Woke woke woke woke

[Ninastar]

Wow it doesn’t censor for me :(

How woke

[James]

I removed it.

I thought about replacing woke with wok.

[Ninastar]

Wonke plz

[Ammi]

I removed it.

I thought about replacing woke with wok.


…:laugh:…James will, James will wok you…

[Crimson Dynamo]

I removed it.

I thought about replacing woke with wok.

out of the fire and into the frying pan

[Cherie]

I removed it.

I thought about replacing woke with wok.

:joker:

[arista]

Wow it doesn’t censor for me :(

How woke


Yes,
Now Admin has Put it back.

[Abra]

Do you think it has anything to do with the fact that people on this forum are constantly being racist? :think:

Lol exactly.

Racists are always doing that thing where they act like racist bigots and then go "How dare you call me racist!" :laugh:

[BBXX]

Well it's not woke in any way shape or form, but it is an insanely poor rebrand and a terrible marketing campaign. I am dumbfounded this was greenlit.

[Glenn.]

Still no explanation on why it’s woke?

[BBXX]

Still no explanation on why it’s woke?

The silence is SO LOUD.

[Livia]

Isn't it the WHOLE OF THE NEWS and social media that's called this advert "woke"? Why are people demanding answers from this forum, while all the time calling other forum members names? I thought it was against the rules to abuse other forum members, apparently that rule has been relaxed for the time being.

[Cherie]

The silence is SO LOUD.

its also very loud on the murder of an Asian girl, guess its more important to find out what Woke is

[Ninastar]

Well it's not woke in any way shape or form, but it is an insanely poor rebrand and a terrible marketing campaign. I am dumbfounded this was greenlit.

Honestly made just to cause controversy imo

[Niamh.]

Honestly made just to cause controversy imoLooks like it worked a treat [emoji23]

[BBXX]

its also very loud on the murder of an Asian girl, guess its more important to find out what Woke is

Please explain how the two topics are in any way connected.

[BBXX]

Honestly made just to cause controversy imo

Potentially... it's going everyone talking about it I guess so in some respect it's great marketing. But it's a risky move to do to such an iconic brand.

The branding is god awful.

[BBXX]

Isn't it the WHOLE OF THE NEWS and social media that's called this advert "woke"? Why are people demanding answers from this forum, while all the time calling other forum members names? I thought it was against the rules to abuse other forum members, apparently that rule has been relaxed for the time being.

Not the whole world, no. Just a certain demographic of it...

[Livia]

Not the whole world, no. Just a certain demographic of it...

That whole demographic is not on this forum. Enough with the finger pointing. Discuss the topic or don't . Truth is you don't know any of us.

[Gusto Brunt]

It may be a sh** advert but it's got people torking.

Served its purpose. ::;

Job done. :eek:

[Livia]

It may be a sh** advert but it's got people torking.

Served its purpose. ::;

Job done. :eek:

If one of the conversations equates to one Jaguar sold, I'd be very surprised. Not all publicity is good publicity. Ask Gerald Ratner.

[Ninastar]

Potentially... it's going everyone talking about it I guess so in some respect it's great marketing. But it's a risky move to do to such an iconic brand.

The branding is god awful.

There’s no such thing as bad publicity!

[BBXX]

That whole demographic is not on this forum. Enough with the finger pointing. Discuss the topic or don't . Truth is you don't know any of us.

I know, but I'm, not discussing this advert anywhere else on the internet, because I don't post on other social media. And luckily I don't know anyone who uses the word "woke" in real life.

Still nobody has explained why it's a woke advert... :dance:

[Livia]

I know, but I'm, not discussing this advert anywhere else on the internet, because I don't post on other social media. And luckily I don't know anyone who uses the word "woke" in real life.

Still nobody has explained why it's a woke advert... :dance:

Maybe you should contact the newspapers, I think you'll find they're the ones who started the whole woke furore that everyone's so upset about. I imagine 'woke' refers to extreme political correctness, not necessarily just a black/white racist thing. But I responded to the story, I didn't come up with the word 'woke' in connection to it, neither did my fellow forum members.

I'm surprised you don't every hear anyone using the word 'woke'. It's out there, everywhere.

[Nicky91]

Maybe you should contact the newspapers, I think you'll find they're the ones who started the whole woke furore that everyone's so upset about. I imagine 'woke' refers to extreme political correctness, not necessarily just a black/white racist thing. But I responded to the story, I didn't come up with the word 'woke' in connection to it, neither did my fellow forum members.

I'm surprised you don't every hear anyone using the word 'woke'. It's out there, everywhere.

https://en.wikipedia.org/wiki/Woke

meaning of the word in a wikipedia article


has since the 1930s or earlier been used to refer to awareness of social and political issues affecting African Americans, often in the construction stay woke. Beginning in the 2010s, it came to be used to refer to a broader awareness of social inequalities such as racial injustice, sexism, and denial of LGBT rights. Woke has also been used as shorthand for some ideas of the American Left involving identity politics and social justice, such as white privilege and reparations for slavery in the United States

[bots]

people are expressing dissatisfaction with the advert. It really doesn't matter how they choose to express that dissatisfaction. The brand Jaguar has an associated image and the advert doesn't reflect the image many people expect. That's the reality

[Livia]

https://en.wikipedia.org/wiki/Woke

meaning of the word in a wikipedia article

You could go to ten different websites and get ten different definitions.

[Livia]

people are expressing dissatisfaction with the advert. It really doesn't matter how they choose to express that dissatisfaction. The brand Jaguar has an associated image and the advert doesn't reflect the image many people expect. That's the reality

In a nutshell.

[Cherie]

Please explain how the two topics are in any way connected.

You people claim to care about racism, not caring that an Indian girl was murdered and let down by police in the UK is the very definition of racism and mysogny if it were a gay man murdered I am sure you wouldn't ignore it?

[BBXX]

You people claim to care about racism, not caring that an Indian girl was murdered and let down by police in the UK is the very definition of racism and mysogny if it were a gay man murdered I am sure you wouldn't ignore it?

If you could kindly point to where I have said I don't care about that subject that would be great.

People can care about more than one thing at a time. Hope that helps.

[BBXX]

But I responded to the story, I didn't come up with the word 'woke' in connection to it.

Then the query as to why the advert is woke isn't aimed at you...

[Cherie]

If you could kindly point to where I have said I don't care about that subject that would be great.

People can care about more than one thing at a time. Hope that helps.

The thread is in the side bar same as this one yet you chose to post in here ..I deduce from that you don't particularly care about a womans body found in the boot of a car ...is that a fair assumption?

[Gusto Brunt]

If one of the conversations equates to one Jaguar sold, I'd be very surprised. Not all publicity is good publicity. Ask Gerald Ratner.

Difference was, he said his jewelry was cr**p. :joker:

[BBXX]

The thread is in the side bar same as this one yet you chose to post in here ..I deduce from that you don't particularly care about a womans body found in the boot of a car ...is that a fair assumption?

So in your world, members of this forum have to say something about every piece of news, otherwise they don't care about it, is that what you're saying?

[Cherie]

So in your world, members of this forum have to say something about every piece of news, otherwise they don't care about it, is that what you're saying?

what I am saying is if you cared about black and brown people as much as you claim you would be asking questions about why the police let her down so badly not :dance: because you think you have completed some gotcha about the word woke ...in essence you have shown yourself to care more about getting one over on forum members than members of a community you claim to support ...

[BBXX]

what I am saying is if you cared about black and brown people as much as you claim you would be asking questions about why the police let her down so badly not :dance: because you think you have completed some gotcha about the word woke ...in essence you have shown yourself to care more about getting one over on forum members than members of a community you claim to support ...

I think you may need to log off if you're equating the amount of care someone actually gives to specific tragedies to how much they discuss it on an internet forum. What a bizarre assessment of the situation.

[BBXX]

I'm surprised you don't every hear anyone using the word 'woke'. It's out there, everywhere.

Maybe in your friendship circles but not in mine. We all live in our own echo chamber, I guess.

[Livia]

Then the query as to why the advert is woke isn't aimed at you...

Maybe not by you. But I have had the question asked of me and asked really rudely. You've said how you're still waiting for an answer and the silence is deafening. I suggested it was the press and social media who first described the ad as woke, you said you don't read them. Maybe you should say who you're expecting to answer you. Or maybe just stop flogging a dead horse?

[Livia]

I think you may need to log off if you're equating the amount of care someone actually gives to specific tragedies to how much they discuss it on an internet forum. What a bizarre assessment of the situation.

Maybe you need to log off until you can discuss stuff like a grown up?

[Livia]

Difference was, he said his jewelry was cr**p. :joker:

Yeah, look at the publicity it got him... Not all publicity is good. Mind you, he was right lol...

[BBXX]

Maybe not by you. But I have had the question asked of me and asked really rudely. You've said how you're still waiting for an answer and the silence is deafening. I suggested it was the press and social media who first described the ad as woke, you said you don't read them. Maybe you should say who you're expecting to answer you. Or maybe just stop flogging a dead horse?

If someone (not you) is going to parrot what the press and media say without expanding on their actual thoughts then I think it's only fair to ask them to expand what they mean. They are not obliged to answer, but it's not unreasonable to ask.

The thing is, if you're (not you) going to use words, at least know why you're using them. If you can't explain the definition, which many people who use the term woke can't, then stop using it. And if you don't want to stop, then don't cry when people take you to task.

[BBXX]

Maybe you need to log off until you can discuss stuff like a grown up?

How do I argue maturely with someone who evidently seems to have the brain capacity of a child?

The suggestion that lack of comment on a specific tragedy towards a specific race on a specific thread on a specific Big Brother forum is racist, misogynistic and shows lack or care is quite the reach and doesn't particularly deserve to be taken seriously or combated with mature debate.

[Livia]

If someone (not you) is going to parrot what the press and media say without expanding on their actual thoughts then I think it's only fair to ask them to expand what they mean. They are not obliged to answer, but it's not unreasonable to ask.

The thing is, if you're (not you) going to use words, at least know why you're using them. If you can't explain the definition, which many people who use the term woke can't, then stop using it. And if you don't want to stop, then don't cry when people take you to task.

You think you're "taking people to task" on some kind of crusade? Not sure how this section of the forum ever got by without you. Putting you on ignore now so I won't see your posts or be notified when you quote me. Then I can get back to posting with people who know how to debate, whether or not we agree. Bye....

[BBXX]

You think you're "taking people to task" on some kind of crusade? Not sure how this section of the forum ever got by without you. Putting you on ignore now so I won't see your posts or be notified when you quote me. Then I can get back to posting with people who know how to debate, whether or not we agree. Bye....

It was just a turn of phrase, Livia.