New Big Brother style Quiz

[LEE]

According to THIS ANANOVA ARTICLE (http://www.ananova.com/entertainment/story/sm_852814.html?menu=entertainment.television) ITV is to launch a new quiz show where contestants are locked away in a BB style house and bombarded with questions where they can win up to £2500 a day.

[James]

Maybe one of the reasons that BB4 was less interesting to people is that all these imitator BB-style shows (Fame Academy, The Salon, Shattered etc.) are similar but they differ from BB because the contestants have a purpose for being there.