'Hollyoaks' launches soap within a soap

[Arneldo]

ollyoaks will launch on online soap entitled Runners, reports the BBC.

The show focuses on a group of students who work as runners in the fashion and entertainment industry.

Runners will be promoted through Hollyoaks by having characters on the Channel 4 soap discuss and watch clips of the show.

Three-minute episodes of Runners will be shown daily on the Hollyoaks website, Bebo, MSN Messenger TV, Facebook and iTunes. A 15-minute version of the weeks' shows are also expected to be screened on T4 after the Hollyoaks omnibus.

The London-based web programme will debut early next year.


DS (http://www.digitalspy.co.uk/soaps/a117865/hollyoaks-launches-soap-within-a-soap.html)

[Hugo]

That should be intersting, but seeing as Hollyoaks is filmed way before it's aired, how will they be able to discuss the recent episodes of 'Runners' ?

[Tom4784]

They'll be written and filmed alongside each other I expect.

[Tom]

This has flop written allover it ...

[Fom]

Weird conception... should be interesting to see how this pans out.

[Jake!]

Major Flopage, sorry HO!

[Spike]

Sounds interesting but it will probably be a flop